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http://www.heraldsun.com.au/sport/n...ing-blockbusters/story-e6frfgbo-1226110435900
Channel Nine not keen on going live for Melbourne Storm's upcoming blockbusters
Russell Gould
From: Herald Sun
August 08, 2011 12:00AM
THE new love for rugby shown by Channel 9 is unlikely to extend to Melbourne Storm, with its two upcoming Friday night blockbusters set to be relegated to the graveyard shift.
Nine, the new rights holders for international rugby, used digital channel GEM to broadcast Saturday's Bledisloe Cup clash between the Wallabies and All Blacks from Auckland live in to Melbourne at 5.30pm.
It's the first time a TV signal was split between channels with the network broadcasting the Test on its main channels in Sydney and Brisbane then on Gem around the rest of Australia.
Special permission was required from Communications Minister Stephen Conroy to show the game live in Melbourne with the new anti-siphoning laws yet to be tabled in Federal Parliament.
But executives from Channel 9 won't be making a similar request to show Storm's Round 24 and Round 25 blockbusters against St George Illawarra, at home, then Manly away - both on Friday nights - live anywhere other than Sydney.
Instead they look set to be shown at 11.30pm or later in Melbourne, with the Wallabies match regarded as a one-off because of their national significance.
Programmers don't want to run NRL games up against AFL Friday night footy, and not on Gem, which is a channel loaded with content aimed at women over 40.