Good news for struggling club in forgotten NRL outpost

[gUt]

http://www.couriermail.com.au/sport...7/news-story/f7c4e448ad932a14996e6906d242feac

Broncos announce $16m sponsorship bonanza, reveal new jersey for season 2017

THE Broncos have emerged as the financial giants of Australian sport with Queensland’s flagship NRL club to announce a $16 million sponsorship bonanza.

Brisbane will on Friday unveil five lucrative sponsorship deals, including a new apparel supplier that will see the Broncos field a revamped jersey design next season.

Last year, the Broncos amassed $40 million in revenue and posted a record $3.77 million profit as the power of Wayne Bennett’s return was realised on Brisbane’s balance sheet.

Now the Broncos are flexing their muscle as one of the most powerful brands in Australian sport with a multi-million dollar corporate coup to be announced in King George Square on Friday.

Major sponsor NRMA Insurance will announce a three-year extension, bringing the company’s partnership with the Broncos to 16 years.

Brisbane have struck a deal with international sportswear giant Puma, sponsors of Olympic sprint king Usain Bolt, that will see Broncos players don Puma boots next season.

And homegrown Australian company ISC has replaced Nike as Brisbane’s kit manufacturer, ensuring the Broncos run out for their 30th season with a new jersey design.

“This will be an important day for the club,” said Broncos commercial-operations chief Terry Reader.

 

[Lambretta]

Not a fan of the side panels (but I never am)
The front design is very good - a great Broncos jersey (ok the white lines at the top are a little thick but I'm nit picking)

I only hope the back of the jersey is as pretty, as they'll be turning around and running towards their own goal line to defend a lot (rather than running back to halfway having scored yet another bloody try)

But that is a great looking jersey with wonderful sponsorship integration - well done

 

[AlwaysGreen]

I'm thinking the journalist who wrote this wonderful unbiased unhyped paid advertisement might be in line for some exclusives with wayne or Darius and the boys next year.

 

[Dragon Slayer]

This tells me we need a second Brisbane team.

The advantages the Broncos have over Sydney teams is a huge gulf.

Problem is there is not enough quality players around for it.

 

[DiegoNT]

Broncos are doing things right in the jersey design dept, give them respect for that

 

[LineBall]

Get rid of the white Raglan lines, and the side panels and it would be just about perfect - but I'm happy to live with what they have produced. Massive improvement on the dross Nike served up.

 

[myrrh ken]

With all these changes in jersey and emblem designs by most clubs it almost makes me jealous of stains supporters.

What's wrong with picking and sticking? I bet that's what most fans want but I guess it doesn't convert to sales

 

[Mogsheen Jadwat]

With all these changes in jersey and emblem designs by most clubs it almost makes me jealous of stains supporters.

What's wrong with picking and sticking? I bet that's what most fans want but I guess it doesn't convert to sales

nailed it in your last comment, same jersey every year = no sales. that's why you just buy last years jersey on the 50 dollar rack instead of buying a new one.

on topic: get rid of those white lines under the nrma logo and that's a sweet looking jersey.

also 16mill for sponsors is pretty decent in NRL terms.

 

[betcats]

Hopefully this will help the biggest underachievers of this millennium live up to their potential.

 

[no name]

nailed it in your last comment, same jersey every year = no sales. that's why you just buy last years jersey on the 50 dollar rack instead of buying a new one.

on topic: get rid of those white lines under the nrma logo and that's a sweet looking jersey.

also 16mill for sponsors is pretty decent in NRL terms.

I'm sure a recently retired Bronco may be able to help out.....

 

[myrrh ken]

Are you suggesting that person was on the vid???? huhh??

 

[Card Shark]

on topic: get rid of those white lines under the nrma logo and that's a sweet looking jersey.

Not sure what's so good about it, it's "run of the mill".

 

[Mogsheen Jadwat]

my theory is that clubs try too hard these days, so run of the mill ends up looking pretty good in comparison

 

[T-Boon]

This tells me we need a second Brisbane team.

The advantages the Broncos have over Sydney teams is a huge gulf.

Problem is there is not enough quality players around for it.

There needs to be a second Brisbane team and the lack of quality players is not enough of a reason not to expand. So whilst I agree with you re the "problem" expansion needs to go ahead anyway.

 

[T-Boon]

In terms of the jersey it would be good if the sponsor ad was not so prominent. The ad completely dwarfs the Bronco logo.
The ads should be about the size of the ISC logo. I suppose that is the price you pay for the big dollars though.

 

[East Coast Tiger]

$3.7m profit from $40m revenue?

Where is the cash being spent?

 

[Canard]

$3.7m profit from $40m revenue?
Where is the cash being spent?

Note below

ok the white lines at the top are a little thick

 

[GAZF]

Good for the Broncos. They've had a tough 30 years being the small fish in Brisbane. Might finally see some premiership success.

 

[Perth Red]

Great to see a club so commercially appealing.

The fact the NRL has only one Brisbane club in it is a disgrace, only NRL would consider this an acceptable scenario.

 

[Lambretta]

$3.7m profit from $40m revenue?

Where is the cash being spent?

$3.77 million in profit for a year is an excellent performance
If you get close to 10% net profit after expenses from your revenue stream then you're doing really well

Ground hire, training facilities, travel expenses, medical expenses, advertising expenses, player recruitment, losses from previous financial years etc - Running a football club is a very expensive business.