LeagueNut takes a bit too long on the massage table during the warm-up and promptly falls asleep ...
2) LeagueNut (Panthers)
Its all in the mind
Subconscious association can be a powerful thing. Anything that neatly slips in to your subconscious without you noticing is really quite powerful thats probably why advertisers and marketing gurus get all excited when their brands are subliminally planted.
Some associations are good, some are bad, and some are ingrained so deeply that theyll never change.
With Rugby League most associations are there because of history. Chances are you probably werent even alive when the associations were created its just something you know, as if it crept into the womb with you.
But what if you have a bad association? How do you go about changing peoples long-held perceptions?
For a start, lets take a look at the Rabbitohs. People are excited about their prospects and rightly so three straight wins so far is an outstanding effort for this club on the rise. But we all know that theyll need to maintain this effort right through the season and deep into September before people start coming around to the fact that hey, theyre a pretty decent team after all!
Now Im no Rabbitohs fan, yet Im still excited about their progress. While Im getting a bit sick of the non-stop hype and media guff surrounding their rise, I cant help but smile when David Peachey or Nathan Merritt cross the chalk. Im no brain surgeon (surprisingly!), but I wonder if this is a side effect of having my subliminal perceptions challenged.
But the Rabbitohs dont have the toughest task ahead of them. Theres one more team thats going to have to put in a HUGE effort for probably the next half-a-dozen years before theyre taken seriously in this competition.
The Gold Coast Titans.
Come on, admit it how many of you think that theyll be gone within the next five years?
We all know the history of failure that the Gold Coast endured over the years the Giants, Seagulls and Chargers were all short-lived ventures that werent able to survive in the elite competition. Occasionally theyd offer a glimmer of hope or produce the odd star player, but theyd never last.
This time, Michael Searle and his merry band of compatriots have been very vocal in portraying the rosy future of the Titans. But they dont really have a choice unbridled optimism is the only way to approach the resurrection of professional Rugby League on the Coast.
Things arent looking too bad for the Titans right now. Crowds have been excellent, results have been moderate and their playing strength is yet to be tested. On the plus side, their merchandise sales would equal the GDP of several European countries. While theyre still in their honeymoon phase, support looks to be guaranteed.
Lets look beyond that though. Lets leap ahead to after the goodwill tidings have passed, and the weekly grind has kicked in the inevitable injuries, the struggle for results, and the away games where youd be lucky to have five fans hidden within the 20,000 crowd that are all cheering for the home team.
And thats where the powerful associations kick in. Once the Titans lose a few games in a row, the question will start to be asked how long before they disappear just like the other teams before them?
The first one will probably be slipped in to some column in a Sydney paper, completely unsourced and only used as a space-filler. But the seed would then have been planted ...
Itll be watered by the odd comment on a Rugby League TV show, said in jest or as a throwaway line before the break. And the seed will continue to grow ...
Then someone will try to deny it. And it wont matter one iota what they actually say all that Joe Public will hear is someone trying to defend the performance and existence of a Rugby League team based on the Gold Coast.
Strangely, weve all heard that story before. The brain kicks in and reminds us that Rugby League on the Gold Coast is doomed to failure for reasons that we cant quite understand. Once the public loses interest, the demise is almost imminent.
So forget about the results, the financial figures or the next generation of stars coming through. The biggest challenge for the Gold Coast Titans is to change the perception of the Rugby League public and thats a job that will take more effort than I think anyone has bargained on.
Good luck boys youre gonna need it.
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