morningstar
Juniors
- Messages
- 827
A couple of P&R firms for RLWC 2017 announced this week...
http://www.bandt.com.au/advertising/clemenger-bbdo-sydney-wins
The Rugby League World Cup 2017 (RLWC2017) have appointed Clemenger BBDO Sydney as their creative agency after a competitive pitch.
The news comes after Match Media won the media for the event.
After a five way pitch, the Agency will be responsible for the major creative campaign across Australia and New Zealand in the lead up to next year’s event.
The RLWC2017 will be contested from 27 October to 2 December 2017 and hosted by Australia and New Zealand with three pool games also being played in Papua New Guinea. The tournament will be the biggest event in Australia in 2017, and aims to Celebrate Rugby League, inspire communities and entertain the world.
Rohan Sawyer, general manager commercial & marketing RLWC2017 said “We went to market looking for a bold idea, one that would reflect our ambition for the tournament. The Clemenger BBDO team delivered an idea that celebrates the talent and skill of all the players competing at the Rugby League World Cup, not just the known stars. We have the world’s best Rugby League talent playing at this tournament, there are some amazing athletes that people aren’t aware of as they don’t play in the NRL – but they play spectacular Rugby League, that you won’t want to miss!”
Paul Nagy, DDB’s executive creative director added: “As a Rugby League tragic it’s pretty special to be working with the World Cup team. It’s going to be an amazing showcase for the greatest game of all. Can’t wait.”
http://www.bandt.com.au/media/match-media-snares-strategy-buying
Rugby League World Cup 2017 (RLWC2017) have appointed Match Media to assist in the promotion of the tournament to be co-hosted by Australia and New Zealand in late 2017.
Match specialises in media strategy and buying, digital planning and buying, search, social and analytics and is tasked with raising awareness of the RLWC2017 to deliver high levels of attendance at each game.
Rohan Sawyer, General Manager Commercial and Marketing RLWC2017 said: “We were impressed with the Match team’s knowledge and enthusiasm for Rugby League as well as their ability to offer all the media services we needed under one roof.
“It’s the aim of the Rugby League World Cup 2017 organizing committee to pack the stands with over 450,000 fans, which would be an event record, and we are confident that with the assistance of Match we will deliver a tournament that will Celebrate Rugby League, Inspire Communities and Entertain the World.”
The RLWC2017 will see 14 teams play 28 games in 13 cities over five weeks between 27 October and 2 December 2017 – all hoping to be crowned world cup winners in what is the pinnacle event in international Rugby League. In addition to playing matches in Australia and New Zealand, there will be three pool matches played in Papua New Guinea in front of some of the world’s most passionate Rugby League fans.
John Preston CEO of Match Media said: “We are thrilled to be part of the RLWC2017 team. It’s a huge event and a great brief to work on. Whilst the actual event is a long way off, the work to create the building blocks to deliver a successful event starts now, and we can’t wait to contribute to delivering a sell-out event.”
With 11 teams already confirmed, the final three teams will come from the European Qualifying Tournament to be played in October and November this year. The teams who are still in the race include Wales, Ireland, Russia, Serbia, Italy and Spain.
http://www.bandt.com.au/advertising/clemenger-bbdo-sydney-wins
The Rugby League World Cup 2017 (RLWC2017) have appointed Clemenger BBDO Sydney as their creative agency after a competitive pitch.
The news comes after Match Media won the media for the event.
After a five way pitch, the Agency will be responsible for the major creative campaign across Australia and New Zealand in the lead up to next year’s event.
The RLWC2017 will be contested from 27 October to 2 December 2017 and hosted by Australia and New Zealand with three pool games also being played in Papua New Guinea. The tournament will be the biggest event in Australia in 2017, and aims to Celebrate Rugby League, inspire communities and entertain the world.
Rohan Sawyer, general manager commercial & marketing RLWC2017 said “We went to market looking for a bold idea, one that would reflect our ambition for the tournament. The Clemenger BBDO team delivered an idea that celebrates the talent and skill of all the players competing at the Rugby League World Cup, not just the known stars. We have the world’s best Rugby League talent playing at this tournament, there are some amazing athletes that people aren’t aware of as they don’t play in the NRL – but they play spectacular Rugby League, that you won’t want to miss!”
Paul Nagy, DDB’s executive creative director added: “As a Rugby League tragic it’s pretty special to be working with the World Cup team. It’s going to be an amazing showcase for the greatest game of all. Can’t wait.”
http://www.bandt.com.au/media/match-media-snares-strategy-buying
Rugby League World Cup 2017 (RLWC2017) have appointed Match Media to assist in the promotion of the tournament to be co-hosted by Australia and New Zealand in late 2017.
Match specialises in media strategy and buying, digital planning and buying, search, social and analytics and is tasked with raising awareness of the RLWC2017 to deliver high levels of attendance at each game.
Rohan Sawyer, General Manager Commercial and Marketing RLWC2017 said: “We were impressed with the Match team’s knowledge and enthusiasm for Rugby League as well as their ability to offer all the media services we needed under one roof.
“It’s the aim of the Rugby League World Cup 2017 organizing committee to pack the stands with over 450,000 fans, which would be an event record, and we are confident that with the assistance of Match we will deliver a tournament that will Celebrate Rugby League, Inspire Communities and Entertain the World.”
The RLWC2017 will see 14 teams play 28 games in 13 cities over five weeks between 27 October and 2 December 2017 – all hoping to be crowned world cup winners in what is the pinnacle event in international Rugby League. In addition to playing matches in Australia and New Zealand, there will be three pool matches played in Papua New Guinea in front of some of the world’s most passionate Rugby League fans.
John Preston CEO of Match Media said: “We are thrilled to be part of the RLWC2017 team. It’s a huge event and a great brief to work on. Whilst the actual event is a long way off, the work to create the building blocks to deliver a successful event starts now, and we can’t wait to contribute to delivering a sell-out event.”
With 11 teams already confirmed, the final three teams will come from the European Qualifying Tournament to be played in October and November this year. The teams who are still in the race include Wales, Ireland, Russia, Serbia, Italy and Spain.
