It is no secret that the Club World Cup would not be happening in the way it is now happening without Dazn. In December 2024 Dazn offered Fifa a jaw-dropping $1bn (£787m) for the broadcast rights, all the more startling in a market that was, to that point, also Uncontested.
A month later Saudi Arabia concluded its own deal to buy a 10% stake in Dazn in return for – guess what – another $1bn. Two months after that Fifa announced its vast tournament prize fund, also, by coincidence, $1bn, thereby ensuring full compliance from its invited guests.
In the middle of this, around the time the soon-to-be-Saudi-part-owned Dazn was concluding its Fifa TV rights deal, Fifa awarded the 2034 World Cup to Saudi Arabia via a show of Uncontested applause from its members, thereby completing what is no doubt an entirely illusory circle of hand-washing.
Saudi-backed streaming superpower’s broadcasting deal for Fifa’s global project is the next expansionist step towards a world super league
www.theguardian.com
Some interesting background on DAZN.