Dogs Of War
Coach
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Phins have banners all over the Brisbane CBD. Honestly I see more phins stuff than Broncos stuff being advertised.
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The banners do shit all these days, if we're honest. Those banners are also directing folk to a Ticketek site with only the most expensive seats available 90% of the time, which just undos any of the good.
I think it's better they are there. Every street in the city you go down is either a Dolphin street or a Bronco street in terms of banners. Gives the correct impression when people are in the city. Put it this way, I'd have to vomit if the city was covered in Lions banners.
I believe the issue sits higher up and at the CEO level for the Phins. The Broncos, especially when I worked with them, use to invest a lot less into ticketing and general marketing back when Terry Reader was their GM of Commercial & Marketing.
I'm a Phins member and I'm seeing things differently. Agreed that they don't do promotion like the Broncos, but their game day experience is good, their presence around Brisbane, especially the city is good and their digital marketing seems to be great.
@yakstorm 's info was super interesting and really made sense with how I was feeling towards what the Phins have been doing.
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Very interesting marketing insights guys. Good to understand what certain clubs are doing well and how.@yakstorm 's info was super interesting and really made sense with how I was feeling towards what the Phins have been doing.
I do think that 'The Rise of the Dolphins' program has been good for them.
Where I feel that they are dropping the ball is with their interactive content opportunities and particularly with their sponsors. For example, they've had one post this week with a Foot Locker voucher and give away. Foot Locker is a brilliant target given their youth customer base, but they didn't go in tandem posts with Foot Locker, or collaborate properly, it was just a post that drew 37 likes.
Broncos on the other hand have posted in collaboration with all of their major sponsors this week, which magnifies the audience and increases your presence in the algorithm. That's the kind of digital marketing that the Phins need to get out there.
For example, if they fixed up their ticketing shenanigans, and went ham with some appropriately tailored posts across social media, they probably could have sold 2-4k more tickets tonight.
Their post for tonight's game doesn't include the link to the tickets in the main subject, you have to find that in the comments. The post text is actually smart, and if they hit it with a targeted/sponsored campaign based on location and key phrases, it would have brought this post up for Lions fans. Shit like this is so small, but it's poor marketing execution.
View attachment 104217Dolphins NRL
British & Irish Lions fans — we know you're in Brisbane. Come see the best centre in the world… and yes, he’s British 😉 Dolphins v Cowboys TONIGHT 7:50 PM | SUNCORP STADIUM
Spoke with Terry at the HBF game and it was interesting listening to him about how they wanted a differentiator from the Broncos and decided to be far more youthful in their approach and not take themselves too seriously in the branding and marketing. Maybe people on here just too old to see much of where Phins are spending their marketing $'?
You seem to have taken that very personally lol
We don’t need no thought control!
