New Zealand 2 will deal a massive blow to NZ rugby

[stratocaster]

Thats a big post to not say all that much

Take a look at some of the biggest brands in sport, look where all of their fans etc are and you'll see location name has very little impact. Suggesting that calling them Redcliffe would "shut the door" to anywhere outside of that one suburb is flat out wrong. The Redcliffe Dolphins had a massive following all across Qld even before they entered the NRL.

If what youre saying is strictly true, then why not name the new NZ team the Pacific Orcas? Southern Hemisphere Orcas? Earth Orcas? Milky Way Orcas? I mean, if we are going for the widest appeal to not risk alienating anyone...

It's not my fault if you know little about marketing. To say that the location name has little impact in a sports brand is weird.

I have no doubt that the Redcliffe Dolphins have marketing survey data telling them them what I'm telling you. A one second search will tell you:

"Sunshine State Dolphins" was a proposed name for the NRL's 17th team (now known simply as The Dolphins) before they officially entered the competition, designed to reflect a broader Queensland, particularly Sunshine Coast, identity. It was part of branding discussions alongside North Brisbane Dolphins, before settling on "The Dolphins" to represent the region.

• Name & Branding Strategy: While originally seeking the "Brisbane Dolphins" name, the club ultimately used "The Dolphins" for their NRL branding to represent a broader, national, and state-wide appeal rather than only the local Redcliffe region.
• IP Management: DAIS was heavily involved in managing the trademark, IP, and brand strategy for the Redcliffe Dolphins.

I have seen the Sunshine State Dolphins and Brisbane Dolphins IP filings. This is DAIS:

Redcliffe Dolphins: The brand behind the brand - Trademark & IP - DAIS

DAIS helped the Redcliffe Dolphins own their brand through brand consulting, strategy and trademark and intellectual property management.

dais.com.au

When you lead one of the biggest marketing agencies in the country, then you'll have some authority on this matter. Until then, I'm siding with reality over your arguments.

 

[Wb1234]

another all black says super rugby should be blown up

what a good time for the nrl to announce another nrl side and take advantage of all this negativity over there

 

[Thatwasnthighref]

I don't live in Brisbane you dingbat.

MJ (best rugby player I've ever seen play) was on the board of MP so he's going to be particularly butt hurt about them going away.

Yea he’ll obviously be feeling this more keenly than others given his position and background.

it’s still pretty jarring hearing an AB legend like the Iceman say everyone will be playing league if the governing body doesn’t get its shit together though.

Dunno if it’ll make much difference at HQ but I have more faith in Kirk than I ever did in Robinson at least.

 

[Gobsmacked]

I don't live in Brisbane you dingbat.

MJ (best rugby player I've ever seen play) was on the board of MP so he's going to be particularly butt hurt about them going away.

Well, somewhere in Australia

 

[Matiunz]

I don't live in Brisbane you dingbat.

MJ (best rugby player I've ever seen play) was on the board of MP so he's going to be particularly butt hurt about them going away.

Unless it was on Sunday
Also being a pretty vocal advocate for PI rugby im sure some is throwing stones a bit

 

[Matua]

Yea he’ll obviously be feeling this more keenly than others given his position and background.

it’s still pretty jarring hearing an AB legend like the Iceman say everyone will be playing league if the governing body doesn’t get its shit together though.

Dunno if it’ll make much difference at HQ but I have more faith in Kirk than I ever did in Robinson at least.

Yeah, even Tana has been firing off and he's part of the ABs coaching group now.

Agree with you on Kirk, I think everyone would, but MJ is coming across as hysterical as some of the posters in this thread.

Unless it was on Sunday
Also being a pretty vocal advocate for PI rugby im sure some is throwing stones a bit

Yep, I say my atheism is based on the fact that I find it baffling us Polynesians willingly threw away our (much more fun) gods and adopted the coloniser god, but it might actually be based on the fact that MJ didn't play Sundays.

 

[flippikat]

If Wellington comes in one day then teams have a proper geographic identity matters

so Auckland chch/South Island and Wellington

Bold assumption that NZ will someday get 3 NRL teams.

We're having a tough enough time getting a second one.

We don't even know if they'd ever entertain going beyond 20 teams - it certainly sounds like they're not keen on it.

That basically leaves that last (for goodness knows how long, if ever) expansion spot as a direct battle between NZ 2 & SEQ 4 - and SEQ 4 is gaining momentum & press coverage, while the NZ 2 bids have been noticeably quiet lately.

 

[Gobsmacked]

Bold assumption that NZ will someday get 3 NRL teams.

We're having a tough enough time getting a second one.

We don't even know if they'd ever entertain going beyond 20 teams - it certainly sounds like they're not keen on it.

That basically leaves that last (for goodness knows how long, if ever) expansion spot as a direct battle between NZ 2 & SEQ 4 - and SEQ 4 is gaining momentum & press coverage, while the NZ 2 bids have been noticeably quiet lately.

Don't worry mate, that game in Wellington is just about sold out now and there will be plenty of noise around it, there's the game in Christchurch to come, Origin...
Andrew Johns mentioned again the other day that NZ needs a second team.

 

[Gobsmacked]

Yeah, even Tana has been firing off and he's part of the ABs coaching group now.

Agree with you on Kirk, I think everyone would, but MJ is coming across as hysterical as some of the posters in this thread.


Yep, I say my atheism is based on the fact that I find it baffling us Polynesians willingly threw away our (much more fun) gods and adopted the coloniser god, but it might actually be based on the fact that MJ didn't play Sundays.

Maybe because some of the posters in this thread are correct

 

[Wb1234]

Bold assumption that NZ will someday get 3 NRL teams.

We're having a tough enough time getting a second one.

We don't even know if they'd ever entertain going beyond 20 teams - it certainly sounds like they're not keen on it.

That basically leaves that last (for goodness knows how long, if ever) expansion spot as a direct battle between NZ 2 & SEQ 4 - and SEQ 4 is gaining momentum & press coverage, while the NZ 2 bids have been noticeably quiet lately.

Ipswich is certainly coming in and probably Adelaide so that’s 22 at least so no reason why it doesn’t go to 24 after that

So Wellington would be 23 and I’m torn between Fiji and Hawaii for that last spot lol

 

[Gobsmacked]

 

[The Axe of Druss]

It's not my fault if you know little about marketing. To say that the location name has little impact in a sports brand is weird.

I have no doubt that the Redcliffe Dolphins have marketing survey data telling them them what I'm telling you. A one second search will tell you:

"Sunshine State Dolphins" was a proposed name for the NRL's 17th team (now known simply as The Dolphins) before they officially entered the competition, designed to reflect a broader Queensland, particularly Sunshine Coast, identity. It was part of branding discussions alongside North Brisbane Dolphins, before settling on "The Dolphins" to represent the region.

• Name & Branding Strategy: While originally seeking the "Brisbane Dolphins" name, the club ultimately used "The Dolphins" for their NRL branding to represent a broader, national, and state-wide appeal rather than only the local Redcliffe region.
• IP Management: DAIS was heavily involved in managing the trademark, IP, and brand strategy for the Redcliffe Dolphins.

I have seen the Sunshine State Dolphins and Brisbane Dolphins IP filings. This is DAIS:

Redcliffe Dolphins: The brand behind the brand - Trademark & IP - DAIS

DAIS helped the Redcliffe Dolphins own their brand through brand consulting, strategy and trademark and intellectual property management.

dais.com.au

When you lead one of the biggest marketing agencies in the country, then you'll have some authority on this matter. Until then, I'm siding with reality over your arguments.

Yet the Bears have gone with Perth not WA.....

 

[stratocaster]

Yet the Bears have gone with Perth not WA.....

80% of the population of WA live in Perth.
They're going to be the de facto state team (AFL has 2 teams that split interests and SR will soon have 0) as there won't ever be a second WA NRL team.

8% of the population of NZ live in Christchurch.
24% of the population of NZ live in the South Island.
And they compete against the Warriors for interest.

I know you're desperate for them to only go for the 24%.
But they'll be more successful if they aim for 100%.

 

[flippikat]

8% of the population of NZ live in Christchurch.
24% of the population of NZ live in the South Island.
And they compete against the Warriors for interest.

I know you're desperate for them to only go for the 24%.
But they'll be more successful if they aim for 100%.

They sure as hell will have a hard time getting my support if they brand themselves as Christchurch or South Island.

Non-Auckland North Island support is very much up for grabs, if they brand well they can make inroads there.

 

[Gobsmacked]

80% of the population of WA live in Perth.
They're going to be the de facto state team (AFL has 2 teams that split interests and SR will soon have 0) as there won't ever be a second WA NRL team.

8% of the population of NZ live in Christchurch.
24% of the population of NZ live in the South Island.
And they compete against the Warriors for interest.

I know you're desperate for them to only go for the 24%.
But they'll be more successful if they aim for 100%.

I don't think he's getting back up mate...
Out cold.

 

[Gobsmacked]

They sure as hell will have a hard time getting my support if they brand themselves as Christchurch or South Island.

Non-Auckland North Island support is very much up for grabs, if they brand well they can make inroads there.

Exactly what we thought, thanks for your input.

 

[Matiunz]

They sure as hell will have a hard time getting my support if they brand themselves as Christchurch or South Island.

Non-Auckland North Island support is very much up for grabs, if they brand well they can make inroads there.

As I’ve said before anything Canterbury or South Island and they’re dead to me, generic NZ2 and they’re my second team.
Also having “battleground” provinces increases the likelihood of more NRL around the country

 

[T to the T]

Good video and that is from a union YouTuber. Once the TV deal and Super League negotiations are resolved, you'd assume next taxi on the rank would be team #20 (and possibly #21). It's a straight fight between Brisbane #3 and NZ #2, would it be so wrong to admit both?

 

[flippikat]

As I’ve said before anything Canterbury or South Island and they’re dead to me, generic NZ2 and they’re my second team.
Also having “battleground” provinces increases the likelihood of more NRL around the country

Greater Wellington (Wellington City, Hutt Valley, Porirua, Kapiti) shapes up to be potentially the biggest "battleground" as it’s equal distance from Auckland and Christchurch AND a bigger population than anywhere in NZ outside Auckland & Christchurch... and I for one am well ready to be wooed.

Good video and that is from a union YouTuber. Once the TV deal and Super League negotiations are resolved, you'd assume next taxi on the rank would be team #20 (and possibly #21). It's a straight fight between Brisbane #3 and NZ #2, would it be so wrong to admit both?

I've said elsewhere here that while it seems far-fetched NOW that both Brisbane 3 & NZ 2 will be added, maybe the NRL won't be able to choose one over the other and add them both as teams 20 and 21 either simultaneously or staggered over 2 or 3 seasons.

Now that would have to be a wee while after Perth & PNG are added, to let those teams (and the Dolphins) "bed in".

Typically a competition with an odd number of teams lasts about 5 seasons tops, as it means at least one team on bye every week - but the NRL may be ok with 19 teams for up to 5 seasons (2028 to 2032 inclusive potentially) as that bye will be useful for teams travelling big distances.

 

[Wb1234]

@Gobsmacked