New Zealand 2 will deal a massive blow to NZ rugby

[TheRam]

I agree with everything you've said but the 2 failures and yes they are failures ( stadiums and TV deals)
I will apply some grace as the TV deal was negotiated around covid and I think we can all agree, nobody really knew what the world was going to look like, so it's a bad deal only in hynd sight.
And on stadiums, he got f**ked by government and we're all getting f**ked by government.

True, but how amazing is it that AFL never seem to get fu*ked over by anyone.

Smarts seems to make its own luck and everyone else has excuses. E.G. The AFL have Government lobbyists, what do we have?

 

[Matua]

Strawman ? I'm not sure if you're applying that term correctly.

Nope, I'm applying it correctly.

 

[Gobsmacked]

True, but how amazing is it that AFL never seem to get fu*ked over by anyone.

Smarts seems to make its own luck and everyone else has excuses. E.G. The AFL have Government lobbyists, what do we have?

You're right, we really could learn a lot from the AFL in this regard.

 

[Gobsmacked]

Nope, I'm applying it correctly.

Whatever

 

[Perth Red]

Wonder how the Australian tax payer would feel if they knew millions of $’s have been spent on a PI team that folded and delivered nothing for the money? Bet Albo isnt shouting this one from the rooftops!

 

[marlins2.0]

What the Hell....have I stumbled into a Rugby forum by mistake or something?

What is all this dribble that the majority of us Couldn't give a toss about?

Stop it you pillocks! This is a League forum. We don't discuss wanabe entertainment FFS!.

If anyone understands wannabe entertainment it's a Parra fan.

 

[Matiunz]

Wonder how the Australian tax payer would feel if they knew millions of $’s have been spent on a PI team that folded and delivered nothing for the money? Bet Albo isnt shouting this one from the rooftops!

Did Aus Gov put money into MP? I thought MP was essentially backed by NZR and Drua had some Aus backing?

 

[The Axe of Druss]

That's pretty much it.

There are kids who follow the Storm who live in NSW. They follow them because they're a successful club or their favourite player moved there. They have no Victorian connection whatsoever.

There are kids who follow St George-Illawarra who live in QLD. They follow them simply because they like dragons.

There are kids who followed the Rabbitohs because green is their favourite colour.

New Zealand as a brand name opens doors. South Island closes more.

But you just proved that location name means nothing and then go on to say that naming them NZ would make a big difference over Sth Isl......

Which is it?

 

[Matiunz]

Good to see Wellington sell out the ANZAC game- this would be Warriors biggest NZ Home crowd?
Edit. Maybe the Eden park games were more?

 

[Gobsmacked]

Good to see Wellington sell out the ANZAC game- this would be Warriors biggest NZ Home crowd?
Edit. Maybe the Eden park games were more?

Yeah, there's been a couple of bigger ones at Eden park. Wellington is only 35k.
Going to be great to see a packed 35k in Wellington for them, hopefully the weather is kind

 

[BuffaloRules]

Wonder how the Australian tax payer would feel if they knew millions of $’s have been spent on a PI team that folded and delivered nothing for the money? Bet Albo isnt shouting this one from the rooftops!

How do they feel about all the other squillions that get wasted by the Government?

they still spending those hundreds of billions on those submarines?

 

[SirPies&Beers]

Wonder how the Australian tax payer would feel if they knew millions of $’s have been spent on a PI team that folded and delivered nothing for the money? Bet Albo isnt shouting this one from the rooftops!

Moana Pasifika have nothing to do with australian government.
do you know how to use a simple search engine? or you using your comment as a dig to the future chiefs who have considerably more resourcing and better people to that franchise?

perthwrongs, ding dong

 

[stratocaster]

But you just proved that location name means nothing and then go on to say that naming them NZ would make a big difference over Sth Isl......

Which is it?

Not all, it's not mutually exclusive, I said there are multiple reason reasons why people support clubs (favourite player, family support, home team, mascot and colour appeal) but that the broader the branding and the better the brand appeal, the greater the potential for attracting new fans across New Zealand.

You can call the New Zealand club Christchurch.

Or you can call it Canterbury.

Or you can call it South Island.

Or you can call it New Zealand.

All of these open doors to some type of fanbase. Some open more doors than others. Some close doors to others. Some open too many doors that fans feels they don't even want to walk through (i.e. don't call them the Pacific Ocean Whatevers).

Calling the club Christchurch or Canterbury shuts doors in the rest of the South Island.

Calling the club South Island shuts doors to potential fans in the North Island who might want to support a team other than the warriors (similar to the Dolphins in Brisbane).

Calling the club New Zealand? Well, you've seen it work for the Warriors. They have fans all over the country and also in Australia. The same thing will happen if you call the second team New Zealand too.

As for the mascot and colours, yes some people will follow a team simply because of pre-existing personal preferences. You can't predict what an individual will like, but you can do market research to find out what's more popular in the areas that you're targeting. Why do you think the original Gold Coast bid were pushing for Dolphins so much? Dolphins are a popular universal animal support across wide demographics and no major sports team in our region had that branding except for a second tier QRL team. And Redcliffe fought them because off their history and they knew it was a marketing winner.

If I were to survey market colours in NZ, I suspect I'd get some combination of black, white, red, green and yellow. I'd mock up some sample combinations then test those. Personally, to distinguish from other NRL teams and the Crusaders, I'd go a white body like the Dragons, with red & black v's or stripes colouring. But again - market test it.

Then the mascot. You can market test these too. The options so far are keas and orcas. What will resonate more? I suspect the New Zealand Orcas. Not to say that keas aren't amazing animals, they are. But orcas are famous world wide - basically your mascot is Free Willy. Who else uses it in Australia or NZ? Wellington and Tauranga, so there might be a Redcliffe type fight if its selected, so back ups are need just in case.

I think the New Zealand Keas can work as a brand. My main issue with the kea is: does it stand out from the variety of other bird mascot used in this region? You have 5 AFL bird teams (crows, magpies, hawks, swans, eagles), 2 NRL bird teams (sea eagles, roosters), technically the force use a black swan, A-League (phoenix). There's the Kiwis. NBL has the Hawks. Also the Breakers use a kea as a mascot already. It's a lot of birds with a lot of repeats.

So then you market test other New Zealand iconography, not just animals. Volcanoes maybe? But it's too North Island. Mountains? A bit similar to the Highlanders? Sheeps/rams? Lots of jokes there... Bulls? Has potential but very associated with Canterbury already who might not end up as part of the ownership structure.

Although I've said birds are overused in sports, there is one that isn't overused in Australia and New Zealand. Penguins. Kid and family friendly. Universally iconic. No major competition from competing sports brands in the region. I think if you market tested it, it would come out close to what the Orcas would get, and above the Keas. If I can't get Free Willy, I'd go with the Penguins from Madagascar - I mean New Zealand.

And just for fun, here's some lazy AI:

 

[BuffaloRules]

Moana Pasifika have nothing to do with australian government.
do you know how to use a simple search engine? or you using your comment as a dig to the future chiefs who have considerably more resourcing and better people to that franchise?

perthwrongs, ding dong

yes .. in Ding Dongs world ..what ever happens in one place and one competition is certain to happen in another ..

I wonder if that thinking applies to the Force versus the Bears ? Probably not I’m guessing

 

[The Axe of Druss]

Calling the club New Zealand? Well, you've seen it work for the Warriors. They have fans all over the country and also in Australia. The same thing will happen if you call the second team New Zealand too.

But correlation doesnt always mean causation and I think you are assuming a lot here. The appeal of the Warriors, especially here in Aust with ex pats, is likely little to do with the team being called NZ (they actually dropped the NZ all together for a long time and were just "the Warriors") and more likely to do with the team having some success.

RL is built on tribalism Well before teams in the Illawarra, Newcatle and Qld entered the comp kids in those heartlands adopted Sydney teams and none of them cared about the location name in front of them

 

[marlins2.0]

Moana Pasifika have nothing to do with australian government.
do you know how to use a simple search engine? or you using your comment as a dig to the future chiefs who have considerably more resourcing and better people to that franchise?

perthwrongs, ding dong

They did however receive grants from the New Zealand government for development programmes which were planned earlier this year for potential misuse.

 

[marlins2.0]

But correlation doesnt always mean causation and I think you are assuming a lot here. The appeal of the Warriors, especially here in Aust with ex pats, is likely little to do with the team being called NZ (they actually dropped the NZ all together for a long time and were just "the Warriors") and more likely to do with the team having some success.

RL is built on tribalism Well before teams in the Illawarra, Newcatle and Qld entered the comp kids in those heartlands adopted Sydney teams and none of them cared about the location name in front of them

Getting the colours and branding right will tell NZ sports fans enough. Much like maroon is Queensland, Red and black is Canterbury. Wear blue with gold trim when you play in Dunedin as a nod to Otago. Kiwi fans will understand this. Aussies may not, but Kiwis will.

 

[Gobsmacked]

Getting the colours and branding right will tell NZ sports fans enough. Much like maroon is Queensland, Red and black is Canterbury. Wear blue with gold trim when you play in Dunedin as a nod to Otago. Kiwi fans will understand this. Aussies may not, but Kiwis will.

I'd go with a Black and grey trim, won't alienate any support, feels Kiwi with the grey distinction.

 

[morley101]

It looks like rugby360 is a pipe dream... The Saudis are cutting back and looks like LIV golf is gone, so I can not see them investing in a new rugby competition.

 

[Gobsmacked]

It looks like rugby360 is a pipe dream... The Saudis are cutting back and looks like LIV golf is gone, so I can not see them investing in a new rugby competition.

They're busy investing in interceptor missiles to protect their desalinization plants!

They've got bigger issues!