Next TV deal discussion 2028 -

[storm1999]

And Kayo has far greater penetration among AFL fans in Melbourne than outside Melbourne, because non-Victorian teams get all their games broadcast in their local market on Channel 7.

I'm glad somebody understands this. Most of the rocket scientists on here think broadcasting home team games into local markets is some sort of recent strategy designed so AFL can beat NRL in the head-to-head FTA ratings

 

[BuffaloRules]

Nobody reads it anymore anyway. Won’t be surprised if Southern Cross offload it, it’s a bit isolated among their other media assets.

Oldies like me still read the paper …if I didn’t glance at the odd headline or look at the table every once in awhile …I would literally have zero exposure to the AFL

 

[storm1999]

They cover the soccer and Rugby Union which is more niche

Perth has local teams in those sports. Nobody in Perth cares if there's a report on last night's Bulldogs v Cowboys game in the newspaper.

 

[newc18]

I also find it interesting that the NRL rights negotiations have literally just started and I've already seen multiple AFL fans trying to shoot down the optimism of NRL fans.

Serious question, does the NRL getting a large deal really impact the AFL that much? If anything the NRL leaving Kayo would be bad for the AFL.

 

[comeinpeace]

You say you know the Kayo subscriber survey data that shows the subscribers that are driven by AFL, NRL or both.

Can you name who does it?

There's two things you could be referring to - Braze or Telsyte

 

[insert.pause]

Of course, this is not literally true - I'm generalising.

No, shit! Really? You hide it soo well!

 

[BuffaloRules]

Perth has local teams in those sports. Nobody in Perth cares if there's a report on last night's Bulldogs v Cowboys game in the newspaper.

Don’t be scared … I can assure you … the NRL will never be more popular than the AFL in Perth …at least in your lifetime

 

[comeinpeace]

I'm glad somebody understands this. Most of the rocket scientists on here think broadcasting home team games into local markets is some sort of recent strategy designed so AFL can beat NRL in the head-to-head FTA ratings

The AFL gives up a small amount of overall media rights revenue to do this. Kayo would pay more than Channel 7 to have greater exclusivity outside Victoria for the AFL.

Again, which is why comparing media rights amounts head-to-head is stupid. The AFL clearly thinks that it benefits somehow doing this, why else would they give up the money from Kayo as a result.

 

[insert.pause]

I also find it interesting that the NRL rights negotiations have literally just started and I've already seen multiple AFL fans trying to shoot down the optimism of NRL fans.

Serious question, does the NRL getting a large deal really impact the AFL that much? If anything the NRL leaving Kayo would be bad for the AFL.

They are very insecure, it’s a Victorian thing, they crave external validation.

 

[storm1999]

I also find it interesting that the NRL rights negotiations have literally just started and I've already seen multiple AFL fans trying to shoot down the optimism of NRL fans.

Do you honestly think the opinions of individuals on an internet forum can influence the value of billion dollar corporate deals? That's an out there conspiracy theory.

Serious question, does the NRL getting a large deal really impact the AFL that much?

Probably only if they dump Foxtel/Kayo for a different streaming service and cash-strapped fans are forced to choose between the two.

 

[newc18]

They are very insecure, it’s a Victorian thing, they crave external validation.

The funniest thing is when someone says something negative about the MCG and every Victorian and their dog lashes out lol.

 

[newc18]

Do you honestly think the opinions of individuals on an internet forum can influence the value of billion dollar corporate deals? That's an out there conspiracy theory.

Well I find it interesting that since you have joined, most of your comment activity has been about crowds and tv ratings/rights.

 

[comeinpeace]

I also find it interesting that the NRL rights negotiations have literally just started and I've already seen multiple AFL fans trying to shoot down the optimism of NRL fans.

Serious question, does the NRL getting a large deal really impact the AFL that much? If anything the NRL leaving Kayo would be bad for the AFL.

NRL fans have every right to be optimistic. The new media rights deals will be huge and bigger than the AFL's. Whatever the media articles are about "oh maybe the NRL won't have that big a deal" have no idea what they're talking about.

I jumped into this thread to just point out the AFL obviously gets more revenue outside of media rights deals, and the AFL in many cases do not care where the revenue comes from in order to be able to spend it for the reason why it exists.

The NRL might have more money via its media rights, but it is competing with the AFL for how cheap they can make participation to increase its numbers. I said this earlier that NRL has done an outstanding job with touch/OzTag. They manage it well, and it keeps people engaged with the sport and its increase in participation genuinely contributed to the increased media engagement that leads to the new media deal.

 

[BuffaloRules]

Probably only if they dump Foxtel/Kayo for a different streaming service and cash-strapped fans are forced to choose between the two.

Which one will you be choosing ?

Foxtel/ Kayo is in a bit of bother if there is mass exodus iof NRL subscribers…they better get that bid in

 

[newc18]

NRL fans have every right to be optimistic. The new media rights deals will be huge and bigger than the AFL's. Whatever the media articles are about "oh maybe the NRL won't have that big a deal" have no idea what they're talking about.

I jumped into this threat to just point out the AFL obviously gets more revenue outside of media rights deals, and the AFL in many cases do not care where the revenue comes from in order to be able to spend it for the reason why it exists.

The NRL might have more money via its media rights, but it is competing with the AFL for how cheap they can make participation to increase its numbers. I said this earlier that NRL has done an outstanding job with touch/OzTag. They manage it well, and it keeps people engaged with the sport and its increase in participation genuinely contributed to the increased media engagement that leads to the new media deal.

At the end of the day, whether or not it beats the AFL's deal depends on the bidding process. For myself I just want a deal that keeps the sport accessible and helps the sport grow both domestically and internationally.

I'd love to see Paramount get the rights on the basis that they show FTA games in America.

 

[comeinpeace]

Which one will you be choosing ?

Foxtel/ Kayo is in a bit of bother if there is mass exodus iof NRL subscribers…they better get that bid in

There are some NRL fans who like cricket, formula 1, too. Maybe they cancel over the winter. Maybe they forget to and keep paying $30 or $45 for something they don't touch either way.

 

[storm1999]

Which one will you be choosing ?

I'll be in the fortunate position of being able to afford both so not an issue for me personally. But there could be backlash from long-term Foxtel subscribers if the NRL goes to Stan or Paramount+.

 

[storm1999]

There are some NRL fans who like cricket, formula 1, too.

And, shock horror, some fans who love both AFL and NRL...

 

[BuffaloRules]

NRL fans have every right to be optimistic. The new media rights deals will be huge and bigger than the AFL's. Whatever the media articles are about "oh maybe the NRL won't have that big a deal" have no idea what they're talking about.

I jumped into this thread to just point out the AFL obviously gets more revenue outside of media rights deals, and the AFL in many cases do not care where the revenue comes from in order to be able to spend it for the reason why it exists.

The NRL might have more money via its media rights, but it is competing with the AFL for how cheap they can make participation to increase its numbers. I said this earlier that NRL has done an outstanding job with touch/OzTag. They manage it well, and it keeps people engaged with the sport and its increase in participation genuinely contributed to the increased media engagement that leads to the new media deal.

Well ..I can assure you that most AFL fans would feel differently…. I think a lot of the ones living in WA, SA and VIC wouldn’t agree with you, and are very ignorant of the popularity of the NRL …

I still think it’s not a given they get more …I think it will be close

 

[Foreign Legion]

Which one will you be choosing ?

Foxtel/ Kayo is in a bit of bother if there is mass exodus iof NRL subscribers…they better get that bid in

If kayo loose the nrl i am gone! Don't watch Indian cricket, don't need afl..