"Sweet Caroline" is popular at sporting events. Sherrie Levy, Neil Diamond's press agent, remarked, "I'm not sure how it happened, but we're very pleased that it happened." The song is a tradition in many Major League Baseball stadiums. Boston's Fenway Park has played the song since at least 1997, and it has been played at every game in the middle of the eighth inning since 2002 by the influence of Amy Tobey, a production agent responsible for the audio played over the park's loudspeakers. "She had noticed 'Sweet Caroline' was used at other sporting events, and she decided to send the sweetness over the Fenway speakers." On opening night of the 2010 season at Fenway Park, the song was performed (albeit abridged) by Diamond himself. It is also played at sporting events at the University of Pittsburgh.
The song is also played during television timeouts of Davidson College men's basketball games and gained national attention during the school's 2008 run to the Elite Eight of the NCAA Men's Basketball Tournament.
