There was a similar thing on The Roar where the AFL supporters consistently bag NRL. Sometimes fairly, but he basically said that the TV ratings absolutely hammer us...then rejected the DT as a source...but cited a source of an AFL website...LOL's for starters....but then you review it and break it down.
Here is the site -
http://www.leagueunlimited.com/tv_ratings_2009.php
Here is the article -
http://www.theroar.com.au/2010/06/0...ion-future-on-marketing-ploys/#comment-366253
My Response:
can we include VFL/SAFL/WAFL/NTFL/TFL in those figures as well?, compared running time?, higher rate of female veiwers? (you know, the female supporters that actually account for most of a famillys spending), the figures i quoted are correct, they arnt made up, dont beleive everything the DT tells you mate, in fact, dont beleive anything the DT tells you.
the AFL crowds double the NRLs, and the TV numbers are there in black and white, AFL easily out rated league, always has too, heres my link again, please tell me where its wrong?
http://www.leagueunlimited.com/tv_ratings_2009.php
Michael said | Today
Lol Matt….too easy.
Why don’t we break those figures down shall we.
Firstly, those figures account for 8 games vs 3 games televised on FTA a week. So automatically its disproportionate.
Lets look at it on a per game basis shall we?
Lets take ROund 1 as that is when the interest is pretty high.
Round 1 – AFL – Total 3.277m viewers over 8 games = 409,625 per game.
ROund 1 – NRL – Total 1,764m viewers over 3 games = 588,000 per game.
On top of that is the fact the NRL is only given a fair go in NSW and QLD whereas the AFL is shown in Perth, Adelaide and Melbourne at a reasonable timeslot. These figures also do not include New Zealand for Rugby League games, as well as British Audiences.
So that is the first thing, on a per game basis, NRL attracts more viewers, and if it was able to get a fair go in the other states it’d be even bigger.
Next up, we have the market entry test -
Swans game for Sydney viewers – 117,000 viewers
Brisbane Game for Brisbane viewers – 95,000 viewers
Melbourne game for Melbourne audience – 203,000 viewers (Round 2 – first Melbourne FTA game)
So there you go. This shows the viewership impact of entrants in other markets. Brisbane and Sydney don’t watch the game as religiously as Perth, Adelaide or Melbourne. In Melbourne, the Storm rate well for a club only 12 years old, in comparison to the 30 year head start in Sydney and a fairly long headstart in Brisbane.
But I hear you saying “BUT BUT…THE TOTALS ARE BIGGER! WAH” – Its a volume thing my son. If NRL was shown FTA 8 times a week it would rate through the roof. But that is the problem with the current FTA deal which will be resolved shortly.
The FACT of the matter is Matt, that in the two of the top 3 biggest markets in Australia, are dominated by Rugby League viewership.
You may say you have a higher total, but its due to more games being shown in comparison as well as the networks giving a fair go to your code in rival states, unlike the NRL which is due to lack of foresight by NRL management, I agree…but the figures don’t lie I agree Matt.
And the figures suggest on a per game basis and on a market entry basis into each rival’s territory that RL is more than just competitive and deserves the parody amount of money that the AFL will get in the next TV deal.
If you say include VFL and all the territory games, then we’ll include the Internationals, NSW Cup, QLD Cup, State of Origin and Bundaberg Cup along with the games shown from English Super League. If that’s how flimsy you want to get it. Or even bring in Pay TV audiences…
But then again, that wouldn’t help your argument would it?