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2020 ratings

mongoose

mongoose

Coach
Messages
11,815
The_Wookie said:
Its hard to make that generalisation. Last week it was reported that an AFL game with a Foxtel audience of 217k had a Kayo/Fox streaming audience of 108k (33%). Too little data.

It doesnt take into account 9Now streaming for NRL matches either.
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who the hell watches footy on 9now, seriously lol
 
TheRam

TheRam

Coach
Messages
13,896
Usain Bolt said:
Yep this season has really exposed the divide between top and bottom. Just a few years ago you’d say anyone could beat anyone but looking at this rounds games..

Broncos/Storm
Warriors/Roosters
Knights/Bulldogs
Titans/Panthers

you already know who’s going to win those games.
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Oh just like most competitions in the world. That obviously will affect the ratings, but the greater concern is the lack of genuine playmakers. This is the worst since the seventies.

And I blame coaching at all levels and the influx of the Islander invasion that has scared off the smaller players from the kiddies groups.
 
Nerd

Nerd

Bench
Messages
2,827
The_Wookie said:
neither code has finalised anything with both arms. Nine still hasnt extended for the NRL, and Foxtel hasnt for the AFL.
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With Fox paying much more than FTA that is a large problem for the AFL. Here's hoping Nein lose the FTA League rights instead of extending.
 
greenBV4

greenBV4

Bench
Messages
2,510
Nerd said:
With Fox paying much more than FTA that is a large problem for the AFL. Here's hoping Nein lose the FTA League rights instead of extending.
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Unless the reason they haven't extended for them yet is the AFL is wanting more
 
Starkers

Starkers

Bench
Messages
3,153
Nerd said:
That is more than likely the reason they haven't extended yet but wanting more and getting more are two different things. With the NRL beating AFL on Fox I imagine Fox for the first time are playing hardball with the AFL.
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Agree and there's no reason for Fox to overpay in order to incite NRL. They are holding off on Union and Soccer also.

I can't see it being a huge shift in the current environment either. Going from being paid overs to fair value on a notional dollar basis may be expensive though.

Likely AFL has so much riding on continuing the value expansion like holding up GC and GWS along with a huge swathe of Dev Officers.
 
blue bags

blue bags

First Grade
Messages
9,652
found a link to ratings
The overwhelming majority of fans get their NRL fix through the TV. An average round will attract 124,000 in the stands but 3.6 million, thirty times as many, will tune in via subscription (PTV) or free-to-air (FTA) television.

TV ratings are an under-explored and critically important part of the modern game. Ratings should be a, if not the, key factor in judging how clubs are performing and what they bring to the commercial viability of the game. Due to the difficulty and expense of getting ratings data, all we really know is that the Broncos are the game’s biggest drawcard. Everything else is a mystery.

That’s no longer the case. A big thank you goes out to @footyindustryAU of the website Sports Industry, who kindly furnished me with all of the ratings data he has collected by hand over the last three years. He’s worth a follow if you want to know what the other Australian codes are up to without having to actually follow anyone associated with the other codes.

https://pythagonrl.com/2020/04/06/e...-about-nrl-tv-ratings-but-were-afraid-to-ask/
 
greenBV4

greenBV4

Bench
Messages
2,510
blue bags said:
found a link to ratings
The overwhelming majority of fans get their NRL fix through the TV. An average round will attract 124,000 in the stands but 3.6 million, thirty times as many, will tune in via subscription (PTV) or free-to-air (FTA) television.

TV ratings are an under-explored and critically important part of the modern game. Ratings should be a, if not the, key factor in judging how clubs are performing and what they bring to the commercial viability of the game. Due to the difficulty and expense of getting ratings data, all we really know is that the Broncos are the game’s biggest drawcard. Everything else is a mystery.

That’s no longer the case. A big thank you goes out to @footyindustryAU of the website Sports Industry, who kindly furnished me with all of the ratings data he has collected by hand over the last three years. He’s worth a follow if you want to know what the other Australian codes are up to without having to actually follow anyone associated with the other codes.

https://pythagonrl.com/2020/04/06/e...-about-nrl-tv-ratings-but-were-afraid-to-ask/
Click to expand...
That was a good read!
 
Perth Red

Perth Red

Post Whore
Messages
69,825
blue bags said:
found a link to ratings
The overwhelming majority of fans get their NRL fix through the TV. An average round will attract 124,000 in the stands but 3.6 million, thirty times as many, will tune in via subscription (PTV) or free-to-air (FTA) television.

TV ratings are an under-explored and critically important part of the modern game. Ratings should be a, if not the, key factor in judging how clubs are performing and what they bring to the commercial viability of the game. Due to the difficulty and expense of getting ratings data, all we really know is that the Broncos are the game’s biggest drawcard. Everything else is a mystery.

That’s no longer the case. A big thank you goes out to @footyindustryAU of the website Sports Industry, who kindly furnished me with all of the ratings data he has collected by hand over the last three years. He’s worth a follow if you want to know what the other Australian codes are up to without having to actually follow anyone associated with the other codes.

https://pythagonrl.com/2020/04/06/e...-about-nrl-tv-ratings-but-were-afraid-to-ask/
Click to expand...

whilst the nrl earns the bulk of its money from tv, the clubs don’t, and if they got off their arses and engaged their fanbases they could earn a shed load more than they will ever get from the tv contract.
 
taipan

taipan

Referee
Messages
22,500
Perth Red said:
whilst the nrl earns the bulk of its money from tv, the clubs don’t, and if they got off their arses and engaged their fanbases they could earn a shed load more than they will ever get from the tv contract.
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I suggest chasing sponsors (which isn't exactly easy) in times like the present, and when players don't help with off field incidents, is a major source of their individually sourced income.
Look at the Bulldogs situation a large sponsor set up, and the two clowns decided to cuddle schoolies,,the sponsor goooone.

Getting involved in the community which clubs do ,yes maybe they could do more time permitting.
Merchandise sales help, and there are ads around for that, plus outlets at games.

What you really need is decent infrastructure facilities that encourages fans and families to drop TV and reality TV and go to games.Hence V'Landys wanting this to happen at suburban grounds.

Oh and winning and having teams that don't throw in the towel helps.
 
mongoose

mongoose

Coach
Messages
11,815
Perth Red said:
whilst the nrl earns the bulk of its money from tv, the clubs don’t, and if they got off their arses and engaged their fanbases they could earn a shed load more than they will ever get from the tv contract.
Click to expand...

I know what you are saying, but that TV money is earned by the clubs, not the NRL.
 
tri_colours

tri_colours

Juniors
Messages
1,929
They get a $13m grant fromTV and many of the areas like sponsorship wont come without TV. Its fine to say we need to grow crowds etc. but reality tells us that aint going to happen, at least not to any great extend.

And PR before you tell me it works in the AFL, Half there clubs, probaly more are in debt to the AFL and/or banks for millions.
 
Last edited:
Perth Red

Perth Red

Post Whore
Messages
69,825
tri_colours said:
They get a $13m grant fromTV and many of the areas like sponsorship wont come without TV. Its fine to say we need to grow crowds etc. but reality tells us that aint going to happen, at least not to any great extend.

And PR before you tell me it works in the AFL, Half there clubs, probaly more are in debt to the AFL and/or banks for millions.
Click to expand...

thing is getting bigger crowds won’t mean smaller tv audiences, in fact if anything it makes the tv product better. It’s not an and or, it’s a both! Like most professional sports clubs it seems afl clubs are no better at cutting their cloth than most others.
If nrl clubs stopped employing retiring players they’d make a big dent in their negative bottom line! I’d hate to see how much money souths spending on the likes of burgess, Inglis and Sutton!

most clubs revenues are in the region of
$13mill Grant
$6mill corporate support
$5mill fan spending
Anywhere between $1-6mill other inc LC grant.

the only real area for future growth in that for clubs is in the fan spending line.
 
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