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Exclusive naming rights to Sharks Stadium on the market
The Cronulla Sharks have announced the exclusive naming rights to its currently named PointsBet Stadium will become available at the end of this year.
www.sharks.com.au
Exclusive naming rights to Sharks Stadium on the market
Sun 9 Jun 2024, 09:01 AM
The Cronulla Sharks have announced the exclusive naming rights to its currently named PointsBet Stadium will become available at the end of this year.
ASX listed betting agency PointsBet entered an exclusive six-year naming rights deal for Sharks Stadium back in 2019, which runs out December 2024.
"Our naming rights deal for PointsBet Stadium has been a fantastic partnership, and under different circumstances, is an agreement that we would have been very keen to renew," said PointsBet Australia CEO, Andrew Catterall.
"However, community attitudes to gambling advertising have changed, and stadium naming rights and perimeter signage are no longer appropriate for the category."