2024 TV and Streaming Ratings Discussion

[Perth Red]

NRL has generally always had bigger audiences and always got less money. Number of factors: NRl poor negotiators, NRL imbalance in relationship with media its selling too, national metro footprint difference, amount of clubs, advertising space in game for FTA etc

Interestingly it looks like both comps aim to have ten games to sell by the time 2032 Tv deal roles around.

 

[Perth Red]

How was my forecast wrong for the afl tv deal ?

like everything afl it’s all a load of bs

the cash value of their tv deal is around 530 million

the nrl is currently around 400 million cash

'Only' a $130mill a year cash difference lol. The biggest ever......

 

[taste2taste]

NRL has generally always had bigger audiences and always got less money. Number of factors: NRl poor negotiators, NRL imbalance in relationship with media its selling too, national metro footprint difference, amount of clubs, advertising space in game for FTA etc

Interestingly it looks like both comps aim to have ten games to sell by the time 2032 Tv deal roles around.

Everything else you've mentioned plays a very small part in comparison to the bold text.

We will never ever ever have a TV deal comparable to AFL until we can get a further 15 minutes of in game commercials and our game is played in quarters.

 

[Vlad59]

Everything else you've mentioned plays a very small part in comparison to the bold text.

We will never ever ever have a TV deal comparable to AFL until we can get a further 15 minutes of in game commercials and our game is played in quarters.

That’s correct and he never acknowledges it

 

[Wb1234]

'Only' a $130mill a year cash difference lol. The biggest ever......

So because the afl negotiated a seven year deal early the nrl is in the wrong

Lmao

The benchmark to beat is 520 million cash

 

[Wb1234]

Everything else you've mentioned plays a very small part in comparison to the bold text.

We will never ever ever have a TV deal comparable to AFL until we can get a further 15 minutes of in game commercials and our game is played in quarters.

Last deal there was a 30 million gap

and afl had two extra teams

going forward the nrl will eventually have the same number of teams as afl

game length is largely irrelevant to foxsports who provide 80 percent of the tv deals (revenue largely driven by subscribers)

all we need is someone (stan) bidding against foxsports and our next tv deal could easily beat afl

in terms of foxsports it’s over 60 percent and probably closer to 70 percent all rugby league ratings

afl games can in some cases get the same as a league or super rugby

 

[Mother Nature's Son]

Everything else you've mentioned plays a very small part in comparison to the bold text.

We will never ever ever have a TV deal comparable to AFL until we can get a further 15 minutes of in game commercials and our game is played in quarters.

Why shouldn`t we if the number of viewers we have trounces theirs, shouldn`t that cancel out any advantage of longer playing time being watched by less people.

 

[Iamback]

Vlandys wont be relying upon any websites for information, afl friendly or not.

But Vlandys can always take one for the team like he did last time.

Do you honestly think that for everything we have seen PVL isn't driven by money?

 

[Iamback]

Everything else you've mentioned plays a very small part in comparison to the bold text.

We will never ever ever have a TV deal comparable to AFL until we can get a further 15 minutes of in game commercials and our game is played in quarters.

It really is the simple.

FTA has about a $40m gap for this very reason.

Throw in AFLW is in a much better timeslot and has all 18 sides covered

That is the difference right there

 

[Iamback]

Why shouldn`t we if the number of viewers we have trounces theirs, shouldn`t that cancel out any advantage of longer playing time being watched by less people.

No because the figures aren't that much different.

A single round for example

NRL 640mins
AFL 1080 mins.

That is without throwing in qtrs. More goals scored than tries so can fill adds in better.

Granted most of us on watch ch9 for SOO but there is no room for ads outside of a blowout - which half of the audience turns off anyway

 

[Perth Red]

Everything else you've mentioned plays a very small part in comparison to the bold text.

We will never ever ever have a TV deal comparable to AFL until we can get a further 15 minutes of in game commercials and our game is played in quarters.

Not for PTV, which is where the majority of media funding comes from.

I also question which is of more value to advertisers (especially as it tends to be the same adverts running in every break) bigger audience for your advert but less times seen, or your advert being seen by a smaller audience numerous times??

I dont watch FTA NRL but dont they run adverts during the game now as well in a smaller box?

 

[Perth Red]

So because the afl negotiated a seven year deal early the nrl is in the wrong

Lmao

The benchmark to beat is 520 million cash

Because the NRl negotiated a 5 year extension for little extra money they were wrong.

Hang on it was $530mill cash last page lol

 

[Wb1234]

Because the NRl negotiated a 5 year extension for little extra money they were wrong.

Hang on it was $530mill cash last page lol

I’m being generous tbh

I think the real cash value is lower


once you take out that bs Telstra deal and the tv contra

 

[Wb1234]

Do you honestly think that for everything we have seen PVL isn't driven by money?

He’s trolling saying pvl isn’t capable of getting a good tv deal without quoting the sport industry twitter account lol

 

[Iamback]

Not for PTV, which is where the majority of media funding comes from.

I also question which is of more value to advertisers (especially as it tends to be the same adverts running in every break) bigger audience for your advert but less times seen, or your advert being seen by a smaller audience numerous times??

I dont watch FTA NRL but dont they run adverts during the game now as well in a smaller box?

Ch7 pays roughly $170m
Ch9 $130m

There is the difference in TV money alone

 

[Iamback]

He’s trolling saying pvl isn’t capable of getting a good tv deal without quoting the sport industry twitter account lol

The NRL would be having unoffical talks all the time, We have seen the article stating Warburton wanting on the ARLC.

So I am sure they knew Ch7's potential offer.
NRL would of heard the same things as cricket and AFL did about ch10 being unstable.

So if like cricket NRL had intended to stay with ch9/Fox then it makes no sense to draw out the process or make Fox pay overs for it.

That is what I took from those comments.

 

[Wb1234]

The NRL would be having unoffical talks all the time, We have seen the article stating Warburton wanting on the ARLC.

So I am sure they knew Ch7's potential offer.
NRL would of heard the same things as cricket and AFL did about ch10 being unstable.

So if like cricket NRL had intended to stay with ch9/Fox then it makes no sense to draw out the process or make Fox pay overs for it.

That is what I took from those comments.

Fta is irrelevant

the big money will or won’t come from fox

 

[Perth Red]

I’m being generous tbh

I think the real cash value is lower


once you take out that bs Telstra deal and the tv contra

Its been stated at $571mill a year cash. Unless Telstra is paying a heap of cash we dont know about then the tv deal is probably in the $530mill ball park.

 

[Perth Red]

He’s trolling saying pvl isn’t capable of getting a good tv deal without quoting the sport industry twitter account lol

well he's zero for one at the moment when it comes to tv deals lol

 

[Perth Red]

Ch7 pays roughly $170m
Ch9 $130m

There is the difference in TV money alone

eh? FTA and PTV deasl in Australia are $370mill cash ($400-SkyNZ-radio) v $530mill cash (2025). Thats a lot more than $40mill FTA difference.