2025 Streaming and TV Ratings Discussion

[Mother Nature's Son]

That’s a cracker of a stat

Cracker of a stat when you consider the 41% that isn`t NRL wouldn`t just be the fumbles, but made up also of other sports that Kayo provide. Could mean that fumbles share is in the low 30`s. WTF does that mean for the real value of our fox/Kayo deal.

 

[Wb1234]

Cracker of a stat when you consider the 41% that isn`t NRL wouldn`t just be the fumbles, but made up also of other sports that Kayo provide. Could mean that fumbles share is in the low 30`s. WTF does that mean for the real value of our fox/Kayo deal.

Cricket would take a decent chunk away then other sports

Reckon the afl would be 20 to 25 percent

If Stan do win the rights it’s going to be funny seeing Foxtel struggle

 

[Wb1234]

Nrlw averages 167k
Aflw 70k

 

[The_Wookie]

"Kayo reported Sept last year that 5billion minutes of NRL was watched last year.

NRL: With exclusive games in 4K, Kayo Sports viewership surged 30% year on year as more audiences discovered the unrivalled NRL viewing experience on the platform. There were five billion minutes streamed across all Foxtel Group streaming platforms which was up 30% compared to 2023. A huge 59% of the total Foxtel Group audience streamed the coverage.


AFL : The audience growth has been led by huge jumps in streaming audiences, particularly on Kayo Sports which saw 6.1 billion minutes streamed this season, up 39 per cent year-on-year. More than half of total Foxtel Group audiences watched the season on Kayo Sports.

 

[Iamback]

Oscar Piastri is in a great F1 car, If he is pushing for the Champsionship than F1 ratings will grow too.

Again if all sports grow, Less cuts DAZN will make which is great for sport moving forward

 

[Mother Nature's Son]

Nrlw averages 167k
Aflw 70k

Giant black hole.

 

[Maximus]

I wonder if Moron Matt appreciates being doxxed by the village idiot.

 

[ThornlieBear]

Tv companies should just stop using ratings and use crowds instead to compare the two sports

if that's the only retort...

 

[Mother Nature's Son]

if that's the only retort...

People are already saying that Dillon is a bit of a drip.

 

[BuffaloRules]

@The_Wookie can you confirm who is telling the truth about who has the biggest annual TV audiences ? AFL or NRL?

Normally you are all over anyone trying to get away with telling porkies

 

[ThornlieBear]

@The_Wookie can you confirm who is telling the truth about who has the biggest annual TV audiences ? AFL or NRL?

Normally you are all over anyone trying to get away with telling porkies

He is FLA aligned so he will say FLA.

 

[Frank Burge]

He is FLA aligned so he will say FLA.

And block anyone that says otherwise

 

[insert.pause]

Another big win for the NRL yesterday, they better start talking about crowds again…

 

[Wb1234]

Another big win for the NRL yesterday, they better start talking about crowds again…

Sunday 23 March 2025 | TV Tonight

National TV Reach: 1. MARRIED AT FIRST SIGHT 3,009,000 2. 9NEWS SUNDAY 2,173,000 3. 60 MINUTES 2,161,000 4. SEVEN NEWS 2,142,000 5. AUSTRALIAN IDOL 1,975,000

tvtonight.com.au

Yeh 399k wtf is that.

Nrl 528k

 

[Wb1234]

[

 

[The_Wookie]

@The_Wookie can you confirm who is telling the truth about who has the biggest annual TV audiences ? AFL or NRL?

Normally you are all over anyone trying to get away with telling porkies

Ive openly said for years that the NRL leads when you take into account aggregated average ratings.
Ive also said that thats not the full story.

 

[The_Wookie]

Another big win for the NRL yesterday, they better start talking about crowds again…

AFL fans should never have stopped talking about them. Its one thing they are truly dominant in.

 

[The_Wookie]

Sunday, March 23rd #AuSportsTV Update

#AFL
Lions/Eagles 154k
Bris 38k Per 78k
Roos/Dees & Dockers/Swans 399k
Syd 30k Mel 128k Adl 35k Per 87k

#NBL Grand Final 89k

#NRL
Eels/Bulldogs 528k
Syd 202k Bris 99k

Data: VOZ, Oztam via @Mediaspy

 

[BuffaloRules]

Ive openly said for years that the NRL leads when you take into account aggregated average ratings.
Ive also said that thats not the full story.

Ok … at least you can admit it ( sort of )…most other AFL people can’t …

what’s the “full story “ out of interest ?

 

[The_Wookie]

Ok … at least you can admit it ( sort of )…most other AFL people can’t …

Average ratings, the NRL takes the crown. No question. Anyone who says otherwise is a f**king moron.

what’s the “full story “ out of interest ?

Theres a number of factors that decide the rights that mean average audiences arent everything. This includes Foxtel being driven by subscriber numbers, and from their recent press releases, minutes watched is coming to the fore. This includes advertising breaks on both FTA and STV, but primarily on FTA. It includes match length for your broadcast partners - this also means more coverage of things like "the such and such scoreboard/goal/highlight/injury report/sideline coverage and on and on and on - which are mostly national broadcast partnerships and things like that.

For me theres also the question of whether most viewers is in fact "average" viewers - more correctly its an average of an average taken every 15 minutes - ive posted the raw data here before - or whether most viewers is all viewers that tune if during the show.

That said, viewership as we have understood it for some time has always meant average viewers. I have no issue with Vlandys and co trumpeting out this very valid data and trying to get increased rights as a result.

Finally, none of us is in the boardroom so everything is really speculative at our end. I wouldnt say any side is wrong or right here.