jason taylor
Bench
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As you’d know by now, stadium is one of the five categories (Fandom (5 points), On field performance (5 points), Finance (4.5 points) Stadium (3 points), Community (2.5 points)Like quality of the grounds and pitch sizes, yes?
Bradford made large increases in their finance rating (increased by 1.5 points to 4.2), Stadium (still only 1.8/3 but an increase of 1.1), a minor increase in performance of .3, a minor decrease of .3 in Fandom (still a strong 3.9/5) with Community static at a high 2.25.
So you might ask how they got the stadium rating they did due to the well recognised poor state of Odsal - it comes down to the stadium rating not being exclusively dictated by the quality of the pitch itself, but a broader range of criteria.
“Stadium [3pts]: Quality of facility and capacity of stadium (1.5pts), owning the stadium (0.25pts), match-day experience (LED advertising boards 0.125pts, big screen 0.125pts), utilisation (1pt)”
So if we look the above criteria, we can see where they pick up stadium points.
- their ownership of Odsal (which yes, Nigel Wood was involved in) gives them an automatic 0.25 points.
- They put up a big screen this year - so that’s an automatic 0.125 points. I have no clue regarding LED Advertising boards, but I think it’s safe to say they have those as well given the minimal effort to put those up when you own the stadium (so another 0.125 points)
So that’s already .5 points out of 3 gain through relatively low effort that is not available to other teams due to them not owning their stadium.
- By all reports the biggest gain they made in the stadium criteria was utilisation. I think it’s been said that they did a Clive Palmer and reduced the active capacity of the stadium to on paper fully utilise it? So again, a step they were able to pull off because of their stadium ownership.
- I believe live streaming their own games also counts towards stadium utilisation points.
- they improved the “quality of facilities” by installing a new and enlarged gantry, so that’s extra points there as well.
So ultimately, I attribute Bradford’s rapid increase up the IMG ratings down to three factors:
1) They have clearly turned things around financially and are running a relative (as far as professional rugby league clubs in the UK go) sustainable operation. They’re in a much better state financially than they have been in a very long time and seemingly are being run competently.
2) Bradford’s ownership over Odsal has allowed them to target IMG rating increases in a strategic way. This is a strategy that isn’t available to clubs that don’t own their stadium.
3) That they have established strong scores in Fandom and Community, which provided a strong base to build on in terms of further improving their score.
So yes - Nigel Wood’s role in the stadium saga and Bradford’s regaining of ownership played an important role. But outside of that, I don’t see a grand conspiracy of him doctoring their results, which is what a lot of the online social media conspiracies are inferring.
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