I dont think Rugby League needs to be put on in Prime time in Victoria, to improve its coverage. Once the current AFL contract is complete next year, the Storm have said they would like to play Friday Night games at the new Olympic Park. Im sure the Storm would be looking at having their game replayed after 9.30pm on Channel 9 Melbourne.
Once Channel 9 is free of its AFL commitments, Sunday afternoon NRL games should not be a problem for them to screen as well. On top of Live State of Origin matches (with one match in Melbourne this season) and the Tri Nations at the end of the next domestic season should see an improvement in coverage,