Dogs Of War
Coach
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If the Ashes barely causes a ripple in the media in the UK (wider than newspapers, they’re a dead form of media), the Wests Tigers playing the North Queensland Cowboys is not going to do it.
When I talk about newspaper inches, I'm just talking about it as it can be a talking point. Online articles, advertising of the game.
Don't get me wrong, the whole start of the season for the NRL is doing the exact same thing, it's there to dominate the airwaves in Australia and crowd out other sports. I don't think it would do the same in the UK, but it would help elevate it, and potentially get those who have some interest to see what would be a once a year event.
Events are what attracts people who wouldn't normally view something. And with the belief that it's the best version of the sport, and from NRL highlights, some attractive advertising, it can become an event over there with the UK clubs benefiting. It's not going to suddenly upend everything and become the dominate sport, but it can elevate it somewhat.
And in a way that is good for the Australian game. Anything that can increase the player pool has to be a good thing.
We just need to make this something like how we stayed with State of Origin, something we see through on a long term. The opening round could eventually be split, so we have a USA and UK opening weekend, with games played in both locations on the same weekend, with the rest of the teams starting the week after in Australia.
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