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Coach
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If the Eels are such a strong brand, as Bernie keeps telling us, why are we having so much trouble getting a decent sponsor? These articles keep coming out because we actually can't gain that sponsor.
The club is at a loss as to why we can't so they are putting it out in the media to try and gain some traction. It's pretty sad tbh that we can't garner enough interest even in a moderately well known sponsor.
Either the club exec's aren't doing their job properly, or no one wants to touch us at the moment.
Don't worry though. When we get back to the new Pirtek, I've no doubt that the corporate world will jump on board.
I am certain there are plenty of corporations keen to get their name on our jersey. But, clearly the club has valued it higher then anyone wants to pay because of the reasons Bernie is stating. He believes our jersey is worth more than the Panthers, Bulldogs, Giants or Wanderers - and I think he is absolutely right.
I think we are not having any trouble getting a sponsor - just one willing to pay the correct value of our brand.