hellteam
First Grade
- Messages
- 6,530
I do agree, but at the same time they cant let themselves become too broad either....
Sport is dependent on the "Us v Them" mentality (its basically the last acceptable kind of bigotry ;-) ). If a team tries to be everything to everyone (eg, the VFLs GWS/canberra/nsw/china Giants). Then compare that to Origin; it is by far the biggest rivalry in the country, and each team goes out of its way to talk shit about the millions of people from the other state.
The next Brisbane team needs to differentiate itself from the Broncos and actively alienate those fans for the entertainment of their own (that will benefit both teams). The best way to create a point of difference is for the 2nd SEQLD team to be from the old BRL comp. They would represent everything the Broncos are not; grassroots (even if that is only a superficial image), non-corporate, historic.
- for a fan that doesnt care for the BRL or the Brothers, there is nothing gained or lost by using the brand
- If there is a fan that loved the BRL (even if they werent a Brothers fan), they would still appreciate the throwback.
- If there is a fan that actively hates the Brothers, GOOD!!! love and hate are equally valuable to a team. Inspiring no emotion at all is the worst place for a team to be.....
Agree, I like your points.
I think using the name South Qld would be good.
South Qld Diehards
South Qld Brothers
I like them both.
Still shaking my head how anyone can think "Bombers" is a good idea. It is wrong on so many levels.