Yes, I read it. I have known a couple of fairly big companies who had visions of setting up relationships with Chinese counterparts, and I am simply reflecting what they told me of their experiences. There was always the need for another meeting (oh, and don't forget the Rolex), or another all-expenses paid "study trip" to Australia.
That's the way it is there. If somebody wants what you are selling, they will be genuinely interested.
I would not believe anything unless, and until, there is a signed contract. Even then, a foreign entity is always at risk of losing everything, and even of spending some time checking out the conditions in a Chinese prison.
Maybe Broughton has not been fooled, but, if so, he is one of the first.