melbstormer
Juniors
- Messages
- 11
Does anybody have a link to the article in reference to when the AFL paid News for space in the daily telegraph? I really need it to prove a point to an AFL mad friend.
ask the same question in the fight club ... they'll know
As part of the previous deal with Rupert Murdoch's News Ltd and Kerry Packer's Nine Network, the AFL secured guarantees about editorial coverage. News undertook to provide marketing and support in its newspapers and Nine agreed that ACP, Mr Packer's magazine publisher, would generally support the AFL and run a minimum of four stories a year to promote its growth and development.
While the AFL rights deal is confidential, the undertakings by News and Nine are revealed in court documents filed in Seven Network's lawsuit over the demise of its pay TV arm, C7. The AFL's general manager, broadcasting, strategy and major projects, Ben Buckley, refused to comment. A spokesman for the National Rugby League, John Brady, said it had never done deals such as the AFL's where it tried to "legislate the outcome" of editorial coverage.