Double or nothing: Why the NRL TV rights are worth $1 billion

[Ray Mosters]

Channel 9 then can't get away with saying that more ads equal minimal revenue increase, as you get the other 2 stations interested in telecasting the sport. I am sure there is a good chance that if the AFL rights don't go any higher (as they were overvalued last time), that Channel 7 may have a go at the rights themselves, as ultimately they want to be the AFL station. This will mean that Channel 10 can be part of the bidding.

Other options as have been outlined, is separating the products into NRL and ARL products (Tests + State Of Origin). This then means that bidding is more accessible for each station, as the commitment they make for each product telecast wise is a little less.

Dogs, 7 and 10 have already declared that they are going to jointly bid for the AFL rights again this time. It remains to be seen how One HD will affect this and how and where the 9th game will be shown (my money is on the friday night double header, ok i only reckon that because roy says so)

The last point is interesting, the ARL control the rights to the SOO do they not? Not the NRL? SOO at least should be free of the taint of News.

On top of that, SOO is the highest rated event on TV, only the GF rates higher.

Why isnt SOO sold seperately?

 

[Dogs Of War]

Dogs, 7 and 10 have already declared that they are going to jointly bid for the AFL rights again this time. It remains to be seen how One HD will affect this and how and where the 9th game will be shown (my money is on the friday night double header)

The last point is interesting, the ARL control the rights to the SOO do they not? Not the NRL? SOO at least should be free of the taint of News.

On top of that, SOO is the highest rated event on TV, only the GF rates higher.

Why isnt SOO sold seperately?

They may have best intentions to bid together, but if the price is low enough, don't be surprised if Channel 7 dumps channel 10.

As for SOO, it should be packaged with the Tests. Make it that it has to be shown in all states within an hour of the match starting (or 8:30pm, whichever is later), so we promote the best of Rugby League throughout the country.

 

[Ray Mosters]

They may have best intentions to bid together, but if the price is low enough, don't be surprised if Channel 7 dumps channel 10.

As for SOO, it should be packaged with the Tests. Make it that it has to be shown in all states within an hour of the match starting (or 8:30pm, whichever is later), so we promote the best of Rugby League throughout the country.

I agree, to be simulcast on HD as well as normal def channels Australia wide, with no exceptions

If you force them to do that, they they are forced to get behind it and really promote it. I bet it would rate its ass off in places like Perth and Adelaide if they really hyped it up.

 

[Perth Red]

I suspect the ARL sigend over the rights to SOO and tests as part of the $20mill they get from the NRL.