in terms of tv audiences, sponsorships and money made from TV rights the RLWC won't even get close..
Geez Mong, who would've thought?
However, Copa's right re: attendances. Cricket WCs generally don't draw huge crowds. I suspect the Subbies would've been the only ones to turn out in force.
Cricket averaged 12,055 in RSA and 11,176 in the Windies.
http://www.nationmaster.com/encyclopedia/2003-Cricket-World-Cup
http://guyanaprovidencestadium.blogspot.com/2007/10/guyana-what-our-rum-guzzling-cwc.html