Lambretta
First Grade
- Messages
- 8,679
OK, so the Ranger ute and the Mustang sell well. Those two name plates account for 65% of all Ford sales
In the UK, the Fiesta is the #1 selling car overall. In Australia Ford are dropping it from their line up when the next gen arrives (except the excellent ST version)
In the UK the Focus is the third best selling car overall. In Australia the Focus is barely in the top 10 best selling cars in its segment. This is in spite of excellent critical acclaim (it won SMH best in segment 2 years running). Nissan dropped the Pulsar from its line up when it was outselling the Focus.
Even with a brand pulling out, the Focus dropped down the sales charts in its segment. Why?
The Kuga (now called the Escape) is the most powerful car in its segment. Comes with fixed price servicing for life, has all the technology you expect in a modern car, rides and handles better than anything in its class. It has been given very favourable reviews (in fact every review says "deserves to sell far more than they do"). You can buy a mid range Escape for $30k, around$5 to $10k cheaper than its competitors and yet the Escape sells about 1 for every 6 Mazda CX5s. Why? What is it about the current Ford line up which Australians just don't want a bar of?
What would they need to do in order to sell more?
In the UK, the Fiesta is the #1 selling car overall. In Australia Ford are dropping it from their line up when the next gen arrives (except the excellent ST version)
In the UK the Focus is the third best selling car overall. In Australia the Focus is barely in the top 10 best selling cars in its segment. This is in spite of excellent critical acclaim (it won SMH best in segment 2 years running). Nissan dropped the Pulsar from its line up when it was outselling the Focus.
Even with a brand pulling out, the Focus dropped down the sales charts in its segment. Why?
The Kuga (now called the Escape) is the most powerful car in its segment. Comes with fixed price servicing for life, has all the technology you expect in a modern car, rides and handles better than anything in its class. It has been given very favourable reviews (in fact every review says "deserves to sell far more than they do"). You can buy a mid range Escape for $30k, around$5 to $10k cheaper than its competitors and yet the Escape sells about 1 for every 6 Mazda CX5s. Why? What is it about the current Ford line up which Australians just don't want a bar of?
What would they need to do in order to sell more?