We need Perth and Brisbane II to make 18 clubs. Then Wellington and PNG HUnters to make an even 20 clubs. Then a few years later we add Adelaide and Christchurch, to go to 22 clubs. Finally we add Fiji and a fifth Queensland team ( I am not sure which part of Queensland) to make the perfect 24.
Thus the NRL would become the South Pacific Rugby League (SPRL) instead of NRL, which is already misleading.
Total TV and digital rights deal: $3 billion
It's an ambitious idea, but by the time there's the critical mass to achieve that I'd guess the TV rights would be worth $10 billion... in other words probably 15-20 years away at least.
In my view the expansion priorities in descending order are:
1. Perth - West Coast Pirates (critical market that has shown potential; we need presence there)
2. Brisbane - Bombers (value in terms of ratings, derbies etc can't be denied)
3. NZ 2 (Christchurch)
4. NZ 3 (wellington)
In my view the expansion into NZ is probably still a bit too soon, but it's critical for 2 reasons that are both tied up with increasing the value of the game:
1. To further capitalise on their strong domestic development and give NZ more complete presence. NZ already supplies more players
to the NRL than Queensland; but the lack of local pathways means Union will always get first pick. This would help arrest that and also help develop some great local derbies
2.The international game. Giving NZ a robust 3 team presence will ensure more NZ talent flows to League, which will in tern strengthen the Kiwis and make the rivalry with the Kangaroos increasingly meaningful.
Heck, the Kiwis have won just as many trophies in the past 10 years as the Kangaroos, so they are competitive, but if they started to truly dominate, then an international series against them could start to generate Origin like hype and interest. Given Origin's value to the TV deal, that alone should be incentive enough.
I see this as probably a 10 year proposition, but one that definitely needs to happen.
As for PNG and Fiji - great potential in terms of talent, but PNG remains too unstable and Fiji isn't profitable enough a market.