Their next blue ocean idea?
All these services, whether in streaming, on pay tv or whatever, live and die by their content.
Netflix understood this when it started to create original content. They knew that if they just kept having to license content, they'd be dead sooner or later.
As long as Netflix keep producing content that people want to watch, while supplementing with licensed content, they're not in any trouble.
The only thing their competitors can do is also create content that people want to watch.
The VOD model isn't going anywhere, because can be a very lucrative model provided you give people a reason to watch. From what I can tell, Netflix are doing that, particularly as they create content tailored to countries. I'd feel more concerned about the future of streaming platforms that only cater to one country, like Stan.