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The Game Future NRL Stadiums part II

Messages
14,822
OZTAM isn't the reason for TV monies nor do they "determine" the cost of a 30 second ad.

It's a organisation that determines TV ratings.

Adelaide is years away (if ever) from being a realistic expansion option.
This is the dumbest thing you've said.

If the OzTam ratings for NRL were similar to the A-League then we wouldn't be getting $400m per annum in cash and contra.
 
Messages
14,822
How do you think broadcasters decide what the market will pay? You dont think it relates to audience numbers?
Trying to reason with @Canard is like explaining quantum physics to a 10yo kid with a learning disorder. He's too stupid to put two and two together and has a habit of not seeing what's right in front of him.

Anyone with a brain knows that the rate advertisers are willing to pay for a 30 second television commercial is determined by a) the amount of people who will watch it and b) the demographic most represented.

Like you and I both said, the broadcasters rely on OzTam for the data. Unfortunately, this has gone right over @Canard's head.

So while it's true that the advertiser pays money to the broadcaster -- I never said they didn't, but @Canard is trying to imply that -- the rate is determined by OzTam's data.
 

Pneuma

First Grade
Messages
5,475
Trying to reason with @Canard is like explaining quantum physics to a 10yo kid with a learning disorder. He's too stupid to put two and two together and has a habit of not seeing what's right in front of him.

Anyone with a brain knows that the rate advertisers are willing to pay for a 30 second television commercial is determined by a) the amount of people who will watch it and b) the demographic most represented.

Like you and I both said, the broadcasters rely on OzTam for the data. Unfortunately, this has gone right over @Canard's head.

So while it's true that the advertiser pays money to the broadcaster -- I never said they didn't, but @Canard is trying to imply that -- the rate is determined by OzTam's data.
Get a room you two. Go on!
 

Wb1234

Immortal
Messages
33,633

Jamberoo

Juniors
Messages
1,435
Townsville has 180k people yet it generates more revenue from sponsorship, corporate hospitality, ticketing and membership than any Sydney club.

Whether you like it or not, sponsorship and gate receipts were important criteria that the clubs were judged on when the NRL decided which teams made the cut in 2000.

Why do you think these two criteria were taken into consideration?

Let's get things straight. My first mention of Australia's five metropolitan markets was in this post:


The key term being "metropolitan markets". I didn't use the singular term "market".

You then created a strawman by combining them into one "market":


Then you compared the population of Adelaide and Perth to Brisbane, Sydney and Melbourne. . From that you argued that Adelaide and Perth constitute 20% of the "markets":


There's only five metropolitan markets in the country. Adelaide and Perth are two of them. Two-fifths is 40 per cent.

I never brought population into the conversation. From the start I spoke merely about the amount of metropolitan markets in Australia and focused on their importance to the television networks that service them.

One of the arguments used to justify AwFuL's stronger broadcast deals (in comparison to ours) is their spread of teams in all five metropolitan markets.

Once again you had to start talking about your marijuana fixation. You're boring.
There are two other simple reasons why the AFL broadcast deal is significantly higher.
1. The games/broadcast go for 50% longer.
2. There are far more breaks in play during quarters (they recently extended the break after goals from 30 sec to 45/50), plus 2 x eight min breaks at 1/4 and 3/4 time.
You can actually fit around twice as many ads in a AFL game.

So, unless the NRL want to introduce something similar, with more d breaks during play, and have 20 min quarters, the NRL is unlikely to bridge that gap. Expansion will make little difference.
 

Wb1234

Immortal
Messages
33,633
There are two other simple reasons why the AFL broadcast deal is significantly higher.
1. The games/broadcast go for 50% longer.
2. There are far more breaks in play during quarters (they recently extended the break after goals from 30 sec to 45/50), plus 2 x eight min breaks at 1/4 and 3/4 time.
You can actually fit around twice as many ads in a AFL game.

So, unless the NRL want to introduce something similar, with more d breaks during play, and have 20 min quarters, the NRL is unlikely to bridge that gap. Expansion will make little difference.
Even though currently the gap between the two is minimal

and of course afl hasn’t actually said what they get from tv companies so we really can’t judge because of the Telstra fudge

cricket is way longer than afl so their tv deal must be way bigger than afl
 

Jamberoo

Juniors
Messages
1,435
Tbf it won't really matter what the NRL does.

With Australia's demographics changing fast to what they were 20-30 years as much as we may guffaw at it now, it's probably highly likely soccer will take over if Football Australia and its various stakeholders finally get their heads out of their own arses and start working together as one unit.
Immigration from ‘soccer nations‘ peaked in the 1960s. All the English, Italians, Greeks, Croats, etc. In Sydney/Brisbane most played RL and in Melbourne/Adelaide/Perth AFL.
Now most immigration (UK aside) is from the subcontinent (obsessed with cricket), China (obsessed with education/careers/$ and Africa (in Melbourne the Africans are mainly playing AFL, for some reasons they playing soccer in the RL states).

Demographics may change, but soccer is never going to eat into the popularity of NRL and AFL in their respective patches. Same in America. 100 million latinos there, and yes, heaps of kids play, but NFL is still 10 times more popular And always will be.
 
Messages
14,822
There are two other simple reasons why the AFL broadcast deal is significantly higher.
1. The games/broadcast go for 50% longer.
2. There are far more breaks in play during quarters (they recently extended the break after goals from 30 sec to 45/50), plus 2 x eight min breaks at 1/4 and 3/4 time.
You can actually fit around twice as many ads in a AFL game.

So, unless the NRL want to introduce something similar, with more d breaks during play, and have 20 min quarters, the NRL is unlikely to bridge that gap. Expansion will make little difference.
The cost of each 30 second advertisement is determined by the amount of viewers and the demographics they represent. AwFuL can have twice as many commercials as NRL, but if the rate per commercial is the same then the total amount earned from the match would be twice as much. We cannot do anything about that without changing the structure of the game to introduce more commercials. Doesn't change the fact that us not having a presence in two-fifths of the country's metropolitan markets is a hindrance to advertisers who want a national reach.
 
Last edited:
Messages
14,822
Immigration from ‘soccer nations‘ peaked in the 1960s. All the English, Italians, Greeks, Croats, etc. In Sydney/Brisbane most played RL and in Melbourne/Adelaide/Perth AFL.
Now most immigration (UK aside) is from the subcontinent (obsessed with cricket), China (obsessed with education/careers/$ and Africa (in Melbourne the Africans are mainly playing AFL, for some reasons they playing soccer in the RL states).

Demographics may change, but soccer is never going to eat into the popularity of NRL and AFL in their respective patches. Same in America. 100 million latinos there, and yes, heaps of kids play, but NFL is still 10 times more popular And always will be.
You're generalising. I went to a Catholic school on the southside of Brisbane. Many of the students were children of migrants from Italy, Greece, Brazil, Croatia, Germany and Poland. The only sport they played and watched was soccer. The majority of them didn't know the difference between rugby union and rugby league.
 

horrie hastings

First Grade
Messages
7,935

The museum is a nice touch. Might be something all clubs should aspire to in the future. Never hurts to have some stuff to show of any club's history.
Great stuff, i got a real shiver seeing some of the memorabilia, some really good memories from what i could see and of course history way before i was even born.
 

Pneuma

First Grade
Messages
5,475
The cost of each 30 second advertisement is determined by the amount of viewers and the demographics they represent. AwFuL can have twice as many commercials as NRL, but if the rate per commercial is the same then the total amount earned from the match would be twice as much. We cannot do anything about that without changing the structure od the game to introduce more commercials. Doesn't change the fact that us not having a presence in two-fifths of the country's metropolitan markets is a hindrance to advertisers who want a national reach.
You're generalising. I went to a Catholic school on the southside of Brisbane. Many of the students were children of migrants from Italy, Greece, Brazil, Croatia, Germany and Poland. The only sport they played and watched was soccer. The majority of them didn't know the difference between rugby union and rugby league.
You went to school?
 

Jamberoo

Juniors
Messages
1,435
You're generalising. I went to a Catholic school on the southside of Brisbane. Many of the students were children of migrants from Italy, Greece, Brazil, Croatia, Germany and Poland. The only sport they played and watched was soccer. The majority of them didn't know the difference between rugby union and rugby league.
Of course I am generalising. Soccer never made much of an inroad then and won’t now or in the future.
 

Iamback

Referee
Messages
20,296
There are two other simple reasons why the AFL broadcast deal is significantly higher.
1. The games/broadcast go for 50% longer.
2. There are far more breaks in play during quarters (they recently extended the break after goals from 30 sec to 45/50), plus 2 x eight min breaks at 1/4 and 3/4 time.
You can actually fit around twice as many ads in a AFL game.

So, unless the NRL want to introduce something similar, with more d breaks during play, and have 20 min quarters, the NRL is unlikely to bridge that gap. Expansion will make little difference.

Exactly what I have been saying in the TV thread. It is an apples and Oranges comparison
 

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