I'm looking into opening a merch store where a customer can purchase pre-designed t-shirts/hoodies/caps/etc... and/or make their own custom merch using provided logos and design assets from my site.
All of the logos and designs would be originals, with no official licenced names or design assets (for legal purposes). I would probably start off with something simple like alternate monogram logos and then look to include things like patterns and whatever comes to mind.
I want to integrate store links into posts on my site, so if a visitor sees a logo or design that they like, they can buy casual merch and even decide what product to apply a design to and how the elements are laid out.
The products would be digitally printed and/or screen printed as embroidery and sublimation are cost/time prohibitive at this stage, hence the focus on casual merch and not playing gear. I'd just be providing the designs and letting a third party handle the manufacturing and logistics to save time at the expense of profit margins.
The idea behind it is to provide an alternative to conventional merchandising without stepping on anyone's toes with regards to licencing. I also want to make use of the large of amount of designs I've produced, and want to continue to produce, over the years. The store would most likely be a slow rollout (6-12 months) as time is limited to work on these kind of projects.
If anyone has ideas or feedback, or especially prior experience with such a setup, please let me know by PM. I'm particularly interested in thoughts on pricing as I don't want to charge ludicrous amounts but would like a bit of cash in my pocket for time outlaid.
And mods, please feel free to move this post as I didn't know whether it was best to put it here or in the Ask Us Anything section.