Jessica Mauboy to replace Bon Jovi for 2013 ad campaign

[Lockyer4President!]

Simply the best: Cowgirl Mauboy unveiled as new face of NRL
February 9, 2013

Michael Chammas
Rugby league reporter


REVELATIONS on Thursday of widespread use of illicit drugs in Australian sport forced the NRL to postpone its announcement for this year's advertising campaign.

The NRL will on Saturday confirm Jessica Mauboy as the face of the game's promotions, replacing Bon Jovi and the This Is Our House campaign after two years.

The NRL had an arrangement to continue using the rock stars for another season, but instead opted for the singer and actress, a North Queensland and Maroons fan.

NRL general manager of marketing and commercial Paul Kind believes the association with the former Australian Idol contestant will open new doors for the game as it looks to reap the benefits of a billion-dollar broadcast rights deal.

''As a consequence of the new broadcast partnerships, the NRL has access to significantly more media advertising than the game has had before and this provides an opportunity to promote a wide range of key areas,'' Kind said.

''In order to promote our community programs, our junior registrations as well as build excitement for premiership, Origin and international rugby league we needed to take our marketing approach in a new direction and the partnership with Sony and Jessica will allow us to achieve that.

''We have a responsibility in 2013 to retain all of our existing fans, but just as importantly, with the increased advertising investment, attract new fans to the game and build awareness for the incredible work our players, clubs and state leagues do in the community.''

Mauboy is the first woman to lead rugby league's advertising campaign since Tina Turner in the early 1990s.

The deal was struck in conjunction with Sony Music Entertainment and appeals to a different market than the Bon Jovi campaign.

''To have an association with the country's leading music company and Australia's leading female artist is a great coup for rugby league,'' Kind said. ''Jessica is without question the hottest artist in the country at the moment.''

Mauboy will sing the national anthem at the NRL All Stars match at Suncorp Stadium on Saturday night.

The 23-year-old's rugby league anthem will be released later this month. ''Performing two years ago at the NRL grand final was a career highlight; so to be chosen to be part of the advertising campaign for the season is incredibly special,'' she said. ''I find the spirit of the players and the NRL to be inspiring and I am really proud to be part of Sony's association with the game.''

http://www.smh.com.au/rugby-league/...veiled-as-new-face-of-nrl-20130208-2e3p2.html

 

[some11]

I'm sure I will get bagged for this but


Simply the best feat Jess mauboy

Would be awesome. It's the best song we have ever had , and this chick will probably win an Oscar for dream girls. And I think Jt rooted her once


Make it happen nrl.

CT called it in the other thread haha.

 

[Charles Bronson]

Nicki Minaj should be the face of the game.

 

[rnb11]

Calls to get Jessica Black to do Friday Night games

 

[I Bleed Maroon]

Mauboy did a great job for the Olympics ads, so I'm cautiously optimistic.

 

[aussies1st]

No surprises she is the golden girl for Nine.

 

[beave]

I was about to blow up about it but then i read which teams she supports and now im fine with it................

 

[whall15]

She was awful at the Grand Final though.

 

[Walt Flanigan]

Calls to get Jessica Black to do Friday Night games

You mean Rebecca Black?

 

[@MarTiger]

Jessica Mauboy is gorgeous, talented and Australian. Let's support an Australian as being the focal point of the campaign as opposed to some aging American.

 

[butchmcdick]

Perhaps she could sing this to get us in the mood for footy



JESSICA MAUBOY LYRICS
Send "Get 'Em Girls" Ringtone to your Cell
"Get 'Em Girls"
(feat. Snoop Dogg)

[Snoop Dog:]
Get Em' Girl [x7]
([Jessica:] uhh, yeahhh [x3])
I dont need a runway,
I got all my Get em' Girls [x2]
I can cat, walk my way to the front page,
I got all my Get em' Girls [x3]
(Watcha get em girl, Imma swing my hips this way)

[Verse 1:]
I got all my get em' girls, you can call em' prada heels
I don't need a runway to walk it out the spine of it
And I got a hundred bags, different colours come see
Gucci, alligators, call em' crocodile dundi
Now take it to the floor
I'm sayin' hello
You aint tips, got em' flying like a sparrow
Get em' outta twos, like they know I were stiletos
Fresh Jimmy Choos, got em' pointing like a narrow

[Chorus:]
I dont need a runway
I got all my Get em' Girls [x2]
I can cat, walk my way to the front page
I got all my Get em' Girls [x3]
(Watcha get em' girl, imma swing my hips this way)

[Bridge]
Get em' Girl
And back and rock, and back, back rock [x3]
And back and rock
Now go and strike a pose

[Verse 2:]
Let me see you in the pearly mama
Dress goin' like your Marilyn Munro (uh uh, uh uh)
(Now go and strike a pose)
Vera Wang with the fur around it
No stopping me with the fur around me
Click, click the alarm in the mazaradi
Click, click from my hears is the matters money
Click, click goes the camera's from the paparazzi
I'm the shit, you can ask the whole world about me

[Chorus:]
I don't need a runway
I got all my Get em' Girls [x2]
I can cat, walk my way to the front page
I got all my Get em' Girls,
I got all my Get em' Girls,
I got all my Get em' g-g get em' girls [x2]
I got all my Get em' Girls,
I got all my Get em' Girls,
I got all my Get em' Girls

[Bridge:]
Get em' Girl
And back and rock, and back, back rock [x3]
And back and rock

[Bridge:]
High heels are every womans fame
I dont know what I'd to without em'
Right now I feel so on display
The camera's flash,
And everyone's asking where you get em' girl

[Snoop Dog]

[Chorus:]
I dont need a runway
I got all my Get em' Girls [x2]
I can cat, walk my way to the front page
I got all my Get em' Girls [x2]
I got all my Get em', get em' ,get em', get em'
I got all my Get em' Girls [x3]
I got all my Get em' Girls [x2]
I got all my get em', get em', get em', GIRL

[Snoop Dog]
Yeah, Jessica baby
I just gotta let you know
You got on them Get em' Girls, and you really get it
Get it Girl
Yeah
Get it, get it, get it
Get em' Girl
Get it

http://www.azlyrics.com/lyrics/jessicamauboy/getemgirls.html

 

[Timmah]

*facepalm*

 

[Diesel]

*facepalm*

X2

 

[Usain Bolt]

ACDC! Should use them

 

[bobmar28]

Well done NRL. Great choice. What will she sing?

 

[LazyDreamer]

Had to google "Australia's leading female artist" to find out who the hell she is. Some R&B (read: autotuned) runner-up from a karaoke show. Are we so bereft of talent that we gotta stoop to this???

 

[Flapper]

Better than the ye olde metal and Oz Rawk people were touting who will alienate more than it will attract.

She's a fan of the game even though she's from what some claim as AFL land, it's a good get.

 

[DeeJ]

She's no Jon Bon Jovi.

 

[Ronnie Dobbs]

Whatevs.

 

[Twizzle]

think I prefer Meatloaf