I'm not sure what people expect the NRL to do to clean up their image.
Players don't f**k up in league any more than they do in the other codes. When players f**k up in our game, they get sacked. What else exactly is supposed to be done?
The NRL has an undeserved reputation for which it gets beat up by people who don't actually know a thing about the game. Press most of the people who hang shit on you about supporting league for any details and they go to water because they don't actually have any facts to back up their opinion.
In other walks of life when a certain group is denegrated by the masses based on stereotyping and innuendo, the masses would be rightfully labelled bigotted idiots. When it comes to sport, however, the bigots are actually PROUD of their opinions and believe that by simply holding a negative opinion on a sport that they are in the right and it is up to others to appease them. Its not just a league thing either, its all sports. How many people do we all know who will deride a sportsman for getting drunk on one hand, while furiously stroking the penis of a the latest muso for actor for being a "playboy"?
Thankfully for the code, despite the tut tutting of the media and public at large, there is still very obivously a silent group who love sport and are happy to support it in record numbers. Whatever negative opinion people who don't watch the sport to begin with hold, the money just keeps on pouring in.
Frankly, I'm over giving a shit what wankers who've never liked league think of league.