How do you go about recruitment in a city where few know anything about Rugby and even less know what Rugby League is? What's the strategy?
Is getting Rugby League a nose into schools and/or colleges even remotely within reach (say, in the next 5 years) of a USARL club?
Thanks for your question mate.
It's tough at times but they tend to break down as follows:
1) By far and away the best method. Great/Headline events. North V South last year generated interest. Lance Hohaia coming down this year generated interest. You've got to get your name out there and then people ask how they can get involved.
2) People seeing your page and reaching out to you. Former athletes that don't want to give up sport at 21 etc. We do get regular guys who think we're full time pro and ask can they give it a go. We always explain that in fact we're amateur and it goes 50/50 between guys deciding against it or guys deciding to give it a go anyway to be a part of the club culture.
3) Friends of friends. You can't just get 5 blokes from the pub to play in the USARL south. While the standard isn't fantastic from a technical standpoint there's some bloody big mean blokes running around out there. Occasionally guys know guys who were once decent college/high school athletes and i'd say this makes up for a fair amount of our recruitment.
What I will say is the line that gets trotted out all the time 'look at all the great athletes that didn't make the NFL' just doesn't work. They don't make rugby league players on the whole. They're explosive, usually overweight after college and can't run for five minutes never mind 40. BY FAR and away the best recruits we get at the Mayhem are former Marines/military personnel. They're tough, fit and disciplined.
As for the second part of your question; not in my opinion mate. It would require serious funding and exposure that the USARL from MY experience doesn't have. I wouldn't want to tread on anyone else's toes or opinions but if it happens, i'll eat my hat. We can get to school age kids, we have an AMAZING relationship with our stadium (which is a high school) that is growing year on year. We can't thank Spinner enough for setting that one up but the reality is there's nowhere for them to go and play and unless we all grow together, as one, into the schools, it isn't going to happen.
Irish Bulldog, i'll return to your questions mate but i'm going home. I'm still in work at 9pm and I've had enough haha