But according to you they can’t afford to be paying 70 million more with their current profits and the state of the advertising market
Where did I say they can't pay more?
once again comprehension isn't a strong suit of yours.
What I said was they won't have an open cheque book.
No one is in a position to get into to bidding war to get anyone to pay overs.
So there will be an increase but a $450m to a $500m jump being just over 10% on a 5 year deal is on par with inflation which goes with almost every deal signed across this period.
Next deal we will be paying $50 or more for Kayo. So hence will cover any extra they are paying