Next TV deal discussion 2028 -

[Maximus]

Theres a few reasons the bigger streaming companies could be interested.

It would be a cheap way to dip their toes in the water of sports rights to see if it is profitable. If the NRL proves profitable in Australia it would give them the confidence to spend billions on bigger sporting leagues.

or they could bid for a small and cheap part of the NRL rights ( eg Thursday night games ) to increase subscriptions in Australia.

Amazon has rights to Thursday night football for the NFL and has for years. They also have the Champions League in some countries, part of the EPL in the UK and part of the NBA. I think they are long past dipping their toes in the water with small sports.

Netflix's attempt at dipping their toes in the water was going straight to the NFL Christmas games. They want what is popular to grow subscribers, and a small Australian sport doesn't do that.

 

[The_Wookie]

Well the financial will be out in two weeks time , or their about. So we have the 'licensing' of gambling which for the NRL is $50m p/a 2024 while AFL was $40m p/a... So we will be able to see who pays what very soon .....

AFL 2025: AFL wants bigger slice of money from footy punters

The sport’s administrators make up to $40 million from wagering deals every year. It is hoping to significantly increase that by negotiating a new agreement.

www.afr.com

Well we might if they werent rolled into general categories.

Wagering fees for the NRL are rolled out with the Broadcast rights in a single Licensing category.



AFL reports will lump it in with Commercial revenue.

The AFL makes up to $40 million in product fees from bookmakers every year, a figure that is eclipsed by other sports such as NRL, which receives more than $50 million from wagering agreements annually. The NRL locked in a three-year deal with bookmakers over the summer.
The product fees are based on a percentage of a bookmaker’s turnover or total revenue, whichever of the two figures is higher.

People briefed on the discussions between the wagering companies and the AFL, who asked for anonymity due to the sensitive nature of the negotiations, said sports administrators had proposed increasing the amount it received from 0.9 per cent of turnover to 1.5 per cent. Under the proposal, the proceeds would rise to 2.5 per cent for finals and multi-bets, which allow gamblers to place multiple, more exotic bets in one transaction.

Those remain lower than the NRL, on average, where bookmakers must pay 1.2 per cent of their turnover for regular season bets and as much as 3.5 per cent for multi-bets or for finals and events such as the State of Origin.
The AFL has also asked for an increase if the proceeds are calculated using total turnover – from 15 per cent to 17 per cent for regular matches and 18.5 per cent for finals and multi-bets. The deals also include information-sharing agreements used to identify suspicious betting behaviour.

Negotiations are expected to continue until the end of February but one wagering operator estimates the new deal, if successful, would result in a payment increase to the AFL of more than 25 per cent per annum.
The AFL declined to comment.

Product fees – also known as integrity fees – were first introduced by then AFL chief executive Andrew Demetriou more than a decade ago at a time when online bookmakers were rapidly growing and earning serious money from punters gambling on their favourite sports matches.

Mr Demetriou put the scheme in place with the help of two AFL executives – Gillon McLachlan, who now runs Tabcorp, and Andrew Dillon, who succeeded Mr McLachlan as the sport’s chief executive in 2023.

The proposed increases come at a difficult time for the local wagering industry. Tabcorp is in the midst of a major overhaul under Mr McLachlan, and last year cut 10 per cent of its workforce. Earlier this month, it hired Hong Kong Jockey Club executive Michael Fitzsimons to run wagering operations as it attempts to compete with Sportsbet and Entain.

Sportsbet, owned by New York-listed Flutter Entertainment, and London-listed Entain, are facing their own difficulties, including legal action from gamblers who lost money betting on sporting contests and from the Australian Transaction Reports and Analysis Centre for breaches of anti-money-laundering and counter-terrorism laws.

Bookmakers are also waiting to see whether the federal government follows through on its plan to ban social media gambling advertising and limited marketing on television to an hour before and after live sport, a decision that would make it difficult for smaller players to attract new customers.

Some bookmakers are worried about the AFL’s proposal, arguing the increases would strain margins and make it more difficult to make money. However, not all are concerned. “The AFL has had a long-term, stable model and we’re working through their proposed fee changes in good faith,” said one person involved in the negotiations who requested anonymity.

 

[Perth Red]

That $50mill was a media guess back in 2022. With it now being buried in 'licensing' its impossible to know what NRL's gambling revenue is. Last time we got any clearer picture was in 2019 but even then it was mixed in with sponsorship and was a total of $84mill for both areas.

 

[colly]

Well we might if they werent rolled into general categories.

Wagering fees for the NRL are rolled out with the Broadcast rights in a single Licensing category.

View attachment 98502

AFL reports will lump it in with Commercial revenue.

Well we have wagering which is really a hard one to guess, that's leaves for NRL 'merch' royalties which we can have a educated guess at. Also found this regarding NRL TV deals.. just released..

https://www.news.com.au/sport/nrl/nrl-set-for-major-broadcasting-shakeup-as-channel-9-dazn-network-10-and-amazon-set-to-go-headtohead/news-story/38267f3cc2bb70d8efb987e3bb5974c3

 

[The_Wookie]

Well we have wagering which is really a hard one to guess, that's leaves for NRL 'merch' royalties which we can have a educated guess at. Also found this regarding NRL TV deals.. just released..

https://www.news.com.au/sport/nrl/nrl-set-for-major-broadcasting-shakeup-as-channel-9-dazn-network-10-and-amazon-set-to-go-headtohead/news-story/38267f3cc2bb70d8efb987e3bb5974c3

We dont have NRL broadcast rights either. They arent the same every year. They tend to rise over the course of the deal...and we dont even know the starting point.

Same article as yesterday. Newscop are annoying like that. Article says nothing more than than the NRL is going to rights negotiations this year...and the rest is just guesse and rehashes

 

[Wb1234]

That $50mill was a media guess back in 2022. With it now being buried in 'licensing' its impossible to know what NRL's gambling revenue is. Last time we got any clearer picture was in 2019 but even then it was mixed in with sponsorship and was a total of $84mill for both areas.

So it’s probably grown now to 60 million plus

 

[colly]

That $50mill was a media guess back in 2022. With it now being buried in 'licensing' its impossible to know what NRL's gambling revenue is. Last time we got any clearer picture was in 2019 but even then it was mixed in with sponsorship and was a total of $84mill for both areas.

you read the Financial review has the figures and its yesterday 28th Jan 2025 and the headline says ALF $ 40 m and I know its paywalled this reader has it.......
"It was reported in the AFR this week that the AFL make $40M a year from gambling agencies and the NRL $50M. I know Rugby has tended to stay clear (intentionally or not) but we could sure use that sort of money. Is it time for Rugby Australia to consider a partnership? " 4 hours ago... or the @8th of Jan 2025 figures. NOT years ago
this poster says....." I know this week..it is reported .." NOT " years ago.

 

[Wb1234]

you read the Financial review has the figures and its yesterday 28th Jan 2025 and the headline says ALF $ 40 m and I know its paywalled this reader has it.......
"It was reported in the AFR this week that the AFL make $40M a year from gambling agencies and the NRL $50M. I know Rugby has tended to stay clear (intentionally or not) but we could sure use that sort of money. Is it time for Rugby Australia to consider a partnership? " 4 hours ago... or the @8th of Jan 2025 figures. NOT years ago
this poster says....." I know this week..it is reported .." NOT " years ago.

Both those posters aren’t happy the nrl beats the afl revenue figure

 

[colly]

We dont have NRL broadcast rights either. They arent the same every year. They tend to rise over the course of the deal...and we dont even know the starting point.

Same article as yesterday. Newscop are annoying like that. Article says nothing more than than the NRL is going to rights negotiations this year...and the rest is just guesse and rehashes

true! but its TV news

 

[Mother Nature's Son]

Well we have wagering which is really a hard one to guess, that's leaves for NRL 'merch' royalties which we can have a educated guess at. Also found this regarding NRL TV deals.. just released..

https://www.news.com.au/sport/nrl/nrl-set-for-major-broadcasting-shakeup-as-channel-9-dazn-network-10-and-amazon-set-to-go-headtohead/news-story/38267f3cc2bb70d8efb987e3bb5974c3

Saw this in the comments section attached to that article, hope he knows what he`s talking about:

"Got to love V’landys, he will get it done. I did hear Amazon was offering big money! The link NRL made with UFC has opened many many doors. ‘Greatest game of All!’"

 

[Iamback]

Again Amazon doesn't produce sports content

 

[The_Wookie]

Both those posters aren’t happy the nrl beats the afl revenue figure

I assume Im one of the both

Id be happier if neither got gamnbling revenue. I couldnt care less if the NRL is winning gamblng revenue, my point was that its not itemised and not really possible to do much more than the AFR has put out.

 

[Perth Red]

you read the Financial review has the figures and its yesterday 28th Jan 2025 and the headline says ALF $ 40 m and I know its paywalled this reader has it.......
"It was reported in the AFR this week that the AFL make $40M a year from gambling agencies and the NRL $50M. I know Rugby has tended to stay clear (intentionally or not) but we could sure use that sort of money. Is it time for Rugby Australia to consider a partnership? " 4 hours ago... or the @8th of Jan 2025 figures. NOT years ago
this poster says....." I know this week..it is reported .." NOT " years ago.

And as the journo writing that article has no idea either, and is going off another journos guess in 2022, we should take it with the pinch of salt it deserves. I'm pretty sure the NRL hasnt given him a break down of the licensing revenue areas for 2024 lol

 

[taste2taste]

Netflix's attempt at dipping their toes in the water was going straight to the NFL Christmas games. They want what is popular to grow subscribers, and a small Australian sport doesn't do that.

WOW ! Netflix showed 2 NFL games ?

That should give them all the data they need to see if it’s worth going after the full season.

 

[colly]

And as the journo writing that article has no idea either, and is going off another journos guess in 2022, we should take it with the pinch of salt it deserves. I'm pretty sure the NRL hasnt given him a break down of the licensing revenue areas for 2024 lol

Well for a start it's not (he) a male, who wrote yesterdays article it our very own Zoe Samlos who seems to be all over AFL and NRL media deals for some years now! So do we disregard what she says about $40m fee paid to the AFL now, like a grain of salt. I take it for sure if the AFL gets a piece of the gambling revenue, Vlandy won't be far behind. In fact Vlandy knows the wagering business inside out as part of NSW Racing negotiator/CEO. I just wanted to say we seem to have a figure that the big gambling companies pay to the AFL and NRL, nothing more too it.

 

[Foreign Legion]

https://www.news.com.au/sport/nrl/nrl-set-for-major-broadcasting-shakeup-as-channel-9-dazn-network-10-and-amazon-set-to-go-headtohead/news-story/38267f3cc2bb70d8efb987e3bb5974c3

 

[Perth Red]

Well for a start it's not (he) a male, who wrote yesterdays article it our very own Zoe Samlos who seems to be all over AFL and NRL media deals for some years now! So do we disregard what she says about $40m fee paid to the AFL now, like a grain of salt. I take it for sure if the AFL gets a piece of the gambling revenue, Vlandy won't be far behind. In fact Vlandy knows the wagering business inside out as part of NSW Racing negotiator/CEO. I just wanted to say we seem to have a figure that the big gambling companies pay to the AFL and NRL, nothing more too it.

Given their gambling revenue is also masked absolutely. I mean do you think she rang hq of both codes and asked them to break down their revenue lines so she can write about how much gambling money they get?

Like I said some journo in 2022 guessed at $50mill and its stuck ever since for NRL.

 

[The_Wookie]

WOW ! Netflix showed 2 NFL games ?

That should give them all the data they need to see if it’s worth going after the full season.

Theyve said they arent interested in full seasons, but would prefer to chase special events. Origins would be a shot I think, except for the antisiphoning thing

 

[Mother Nature's Son]

Gee this is an odd time to put a basically half-price sale for one of your main revenue generating platforms. One argued by many analysts as one of the most attractive elements of
Foxtel.

https://www.foxtel.com.au/shop.html?&msclkid=ad21211c5521168a177146891f3aa4b4&gclid=ad21211c5521168a177146891f3aa4b4&gclsrc=3p.ds

Summer Sale on now

$65*

per mth on a 12 mth plan

• Cricket live in 4K Ultra HD~ + over 50 sports live
• Foxtel Plus world's best drama, latest entertainment, lifestyle, docos, reality & more

 

[colly]

Given their gambling revenue is also masked absolutely. I mean do you think she rang hq of both codes and asked them to break down their revenue lines so she can write about how much gambling money they get?

Like I said some journo in 2022 guessed at $50mill and its stuck ever since for NRL.

So guess what, Big Red knows more than the reporter......
Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald......
Mr Red knows all...