Next TV deal discussion 2028 -

[Mother Nature's Son]

Good point about ten

I’ve never thought they would bid

They did offer afl 600 million pa so if they offer that for nrl it will be interesting how nine and dazn respond

Nine and fox losing rugby league could be a good thing both their coverage is a bit stale or in nines case just embarrassing

Out of interest was there any particular reason why you think that 10 won`t bid on the NRL broadcast rights.
I know that you`re not a massive fan of the Perth bid but given the article mentions the importance of cross-promotion between FTA and streaming services, which is probably the only way FTA will survive, I would have that only underlines the importance of the NRL having minimum one team in all our capital cities so that we get channel`s like 10 bidding.

Regards the coverage, I don`t find Kayo coverage too bad, Nine, yeah you`re right, apart from a couple of bright spots like Slater, I don`t mind Freddy, the rest are god-damn awful.
One thing interesting though which shows they maybe not beyond help, I saw both Cherry-Evans and Papenhausen interviewed at the Oz open, the sort of players who present an intelligent respectable face to our game and who we want to see being promoted by Nine on their other high rating programmes, I like to think they were both there as guests of Nine specifically so they could be used in a bit of cross-promotion. Dream on... maybe.

 

[Wb1234]

Out of interest was there any particular reason why you think that 10 won`t bid on the NRL broadcast rights.
I know that you`re not a massive fan of the Perth bid but given the article mentions the importance of cross-promotion between FTA and streaming services, which is probably the only way FTA will survive, I would have that only underlines the importance of the NRL having minimum one team in all our capital cities so that we get channel`s like 10 bidding.

Regards the coverage, I don`t find Kayo coverage too bad, Nine, yeah you`re right, apart from a couple of bright spots like Slater, I don`t mind Freddy, the rest are god-damn awful.
One thing interesting though which shows they maybe not beyond help, I saw both Cherry-Evans and Papenhausen interviewed at the Oz open, the sort of players who present an intelligent respectable face to our game and who we want to see being promoted by Nine on their other high rating programmes, I like to think they were both there as guests of Nine specifically so they could be used in a bit of cross-promotion. Dream on... maybe.

Ten didn’t bid last time for the nrl showed no interest then bid for the afl

I think seven at least showed interest bidding for origin with Foxtel even though it was lowball

I think nine are our best chance for competition in the tv rights. They get how important league is to their network

Having Amanda Laing there as boss of broadcasting being an ex commissioner is an excellent sign of how important they see league

Huge step up from the days Eddie McGuire was nine boss or even Hugh marks he was awful

 

[AlwaysGreen]

Lol, all of a sudden Amanda Laing is wbtiktok's best mate.

 

[SirPies&Beers]

Lol, all of a sudden Amanda Laing is wbtiktok's best mate.

alwaysloser, just can’t help himself. Wb says nothing of the sort but alwaysloser needs the attention.

Can`t win with you Red, if they had three you`d be saying 4`s a minimum.
Buying and selling cattle I`ve been to thousands of auctions, trust me you only need two, especially if they are keen.

you should know by now that whatever Perthwrongs says will end up being wrong. Dude can’t help himself making statements that always come up wrong.

Ten didn’t bid last time for the nrl showed no interest then bid for the afl

I think seven at least showed interest bidding for origin with Foxtel even though it was lowball

I think nine are our best chance for competition in the tv rights. They get how important league is to their network

Having Amanda Laing there as boss of broadcasting being an ex commissioner is an excellent sign of how important they see league

Huge step up from the days Eddie McGuire was nine boss or even Hugh marks he was awful

wouldn’t surprise me if ten bid this time. They current have nothing.

 

[Mother Nature's Son]

Ten didn’t bid last time for the nrl showed no interest then bid for the afl

I think seven at least showed interest bidding for origin with Foxtel even though it was lowball

I think nine are our best chance for competition in the tv rights. They get how important league is to their network

Having Amanda Laing there as boss of broadcasting being an ex commissioner is an excellent sign of how important they see league

Huge step up from the days Eddie McGuire was nine boss or even Hugh marks he was awful

Thanks mate, that`s a good point about Laing, it`s not uncommon for companies to bring people on board who have expertise in areas they are interested in and have served in senior roles accordingly.

 

[The_Wookie]

Ten didn’t bid last time for the nrl showed no interest then bid for the afl

NRL rights extension was done in 2020, they didnt show any interest in the AFLs extension either which was also done in 2020. The next AFL bidding was in 2022 - it may have been about timing - they took over Ten in late 2017, they may just not have been ready in 2020. They took the Aleague in 2021.

They bid for Cricket in 2022 and got knocked back as well.

I think seven at least showed interest bidding for origin with Foxtel even though it was lowball

Seven always pipe up about Origin every time. Its inevitable - like speculating about amazon or netflix.

I think nine are our best chance for competition in the tv rights. They get how important league is to their network

Having Amanda Laing there as boss of broadcasting being an ex commissioner is an excellent sign of how important they see league

I doubt it means much at all. she was eminently qualified for the role after working at Foxtel. They also appointed a guy from paramount to head up public affairs.

 

[Wb1234]

NRL rights extension was done in 2020, they didnt show any interest in the AFLs extension either which was also done in 2020. The next AFL bidding was in 2022 - it may have been about timing - they took over Ten in late 2017, they may just not have been ready in 2020. They took the Aleague in 2021.

They bid for Cricket in 2022 and got knocked back as well.



Seven always pipe up about Origin every time. Its inevitable - like speculating about amazon or netflix.



I doubt it means much at all. she was eminently qualified for the role after working at Foxtel. They also appointed a guy from paramount to head up public affairs.

Hey it’s better than Eddie McGuire or Hugh marks

But if you see no connection between a former nrl commissioner being appointed to run nine broadcasting good for you

I see it as a sign nine will be bidding for the lot

 

[Diesel]

I hope 7 get origin, I’m sick of hearing about origin on nine’s coverage in round 1

 

[The_Wookie]

Hey it’s better than Eddie McGuire or Hugh marks

But if you see no connection between a former nrl commissioner being appointed to run nine broadcasting good for you

I see it as a sign nine will be bidding for the lot

I think Nine would have bid for the lot regardless. Its the key to Stans long term survival.
The question for me is how much they can bid.

 

[Wb1234]

I think Nine would have bid for the lot regardless. Its the key to Stans long term survival.
The question for me is how much they can bid.

They bid 500 million for the afl last time

If that’s their opening bid for the nrl then it’s going to force Foxsports to beat that figure

That puts nrl already at probs mid 500.

If Stan tops what Foxsports offer initially then Foxsports is looking at a loss of around 70 percent of its valuation of 3.5 billion ie around 2.5 billion of its value will have gone

The timing for rugby league is quite fortuitous

Probably never better

 

[The_Wookie]

They bid 500 million for the afl last time

If that’s their opening bid for the nrl then it’s going to force Foxsports to beat that figure

That puts nrl already at probs mid 500.

lots changed in 4 years - and theres some doubt that Nine were ever serious about it in 2022, These days Nine are all about making "economies" - Stan has recently been merged with Nines fta operation, theres been job cuts all over the place. Time will tell whether any of this means anything

If Stan tops what Foxsports offer initially then Foxsports is looking at a loss of around 70 percent of its valuation of 3.5 billion ie around 2.5 billion of its value will have gone

Thats something of what we call a "wild ass guess" with no basis in known facts.

The timing for rugby league is quite fortuitous
Probably never better

Regardless of all the above, this is probably true to an extent.

 

[Mother Nature's Son]

These days Nine are all about making "economies" - Stan has recently been merged with Nines fta operation, theres been job cuts all over the place. Time will tell whether any of this means anything

Maybe all these "economies", like canning the NT news bulletin, cutting their Gold Coast staff from 12 to 1 are all about being able to afford the things that brings in serious viewing numbers.

The merger of the Nine FTA and Stan operations would strike me as a natural progression once the streaming arm had been established. Probably also indicative of how all the FTA stations are going to compete to survive against the big international streamers; lots and lots of cross-promotion each anchored around a major domestic sport.

 

[shadowformz]

Maybe all these "economies", like canning the NT news bulletin, cutting their Gold Coast staff from 12 to 1 are all about being able to afford the things that brings in serious viewing numbers.

The merger of the Nine FTA and Stan operations would strike me as a natural progression once the streaming arm had been established. Probably also indicative of how all the FTA stations are going to compete to survive against the big international streamers; lots and lots of cross-promotion each anchored around a major domestic sport.

Exactly, nice insight MNS

 

[colly]

Well the biggest pay day for the NRL this year could be COMING.

Given [Saudi Arabia's] Public Investment Fund so far seems less concerned about making a return on investment through its sports strategy, it is possible that, via DAZN, it will be happy to acquire media rights at the higher end of the value range, meaning we will likely see some rights inflation in the coming years.

— Dan Harraghy, Research Manager – Sports, Ampere Analysis....

Foxtel and DAZN: Long play Saudi investment could heat sports rights as global business plays catch-up on advertising masterplan to break even | Mi3

Foxtel's sale to DAZN, the UK-based and soon-to-be Saudi-backed sports streamer, injects an extra layer of spin into Australia's sporting rights game just as other globals weigh the risk of overpaying versus slowing subscriber growth and ad business upside. It also offers an interesting...

www.mi-3.com.au

 

[Wb1234]

We’ve really moved on from people saying Dazn couldn’t afford to bid for the nrl

 

[Trifili13]

We’ve really moved on from people saying Dazn couldn’t afford to bid for the nrl

Whoever thought Dazn was going to pay 3.4bn for Foxtel and not bid for the NRL has more than 1 screw loose. The question is, that no one here can answer apart from making numbers up, is how much Dazn are willing to pay which will be dictated by how much other bidders are willing to pay and how high Dazn is willing to go so the numbers stack up for them irrespective if there are other bidders or not.

 

[The_Wookie]

Well the biggest pay day for the NRL this year could be COMING.

Given [Saudi Arabia's] Public Investment Fund so far seems less concerned about making a return on investment through its sports strategy, it is possible that, via DAZN, it will be happy to acquire media rights at the higher end of the value range, meaning we will likely see some rights inflation in the coming years.

— Dan Harraghy, Research Manager – Sports, Ampere Analysis....

Foxtel and DAZN: Long play Saudi investment could heat sports rights as global business plays catch-up on advertising masterplan to break even | Mi3

Foxtel's sale to DAZN, the UK-based and soon-to-be Saudi-backed sports streamer, injects an extra layer of spin into Australia's sporting rights game just as other globals weigh the risk of overpaying versus slowing subscriber growth and ad business upside. It also offers an interesting...

www.mi-3.com.au

hmm

The NRL, which has already kicked off its negotiations for its next rights deal, hasn't been shy about its ambition to kick off an AFL-style bidding war, with the AFL’s last deal worth $643m a season. The NRL has been courting Paramount since mid last year but with DAZN's backing, Foxtel could become an even more attractive contender, though appetite to spend big on a new deal so soon remains to be seen.

Nine and Seven make up NRL's other likely suitors, though both networks have decent slates for the foreseeable future, and have been cost cutting and restructuring of late. It makes a tough sell for NRL execs, who have been forthcoming about their ambition to beat the AFL's last deal. Achieving that feat would require the code to raise its annual fee by hundreds of millions of dollars.

Even if Saudi Arabia’s PIF “seems less concerned about ROI”, as Ampere’s Harraghy suggests, right now that seems a big ask.