DAZN’S NRL SPECTACLE
The NRL’s multibillion-dollar TV deal negotiations kicked off inside a corporate suite at Friday night’s Rabbitohs v Roosters game at Accor Stadium.
The global chief executive of DAZN, Shay Sergev, was there as a guest of NRL bosses Peter V’landys and Andrew Abdo to watch his first ever game of rugby league alongside other media heavyweights - Foxtel chief Patrick Delany, Fox Sports boss Steve Crawley, Kayo CEO Julian Ogrin and Daily Telegraph editor Ben English.
And he loved it.
“The CEO is a very impressive man and a trailblazer,” V’landys said.
“He was certainly impressed with the game and the constant action and entertainment.
“We have explained to him the growth in our audience figures. That when the last TV deal was done our audience was 119 million but is now 201 million. He was impressed with the numbers.”
Delany gave his new boss a sideline experience.
“We took him down to the sideline and, for most foreigners, when they see these big men and how physical rugby league is, they’re in awe of it. He loved it.”