Its not a cop out its a reality. Take a look at the other major team sport in UK and how they are fairing, and they have a number of advantages over RL. Sure Rl can improve, hopefully it can get a better deal and more money to make it more sustainable but people have no idea just how dominant football is in UK and what little room it leaves for other sports.
as for NRl fixing the problems, they hardly have a great track record of growing the game in Australian states dominated by another sport, do they? EPL makes AFL look like a Sunday league. Good luck NRL facing that.