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Next TV deal discussion 2028 -

G

Growthegame

Juniors
Messages
4
The_Wookie said:
OFF-FIELD METRICS - Super Rugby

  • Total match attendance across the competition has increased 6 per cent year-on-year, defying a reduction in total regular season games from 84 to 77.
  • In Australia, Stan Sport has confirmed a 27 per cent increase in average audience across the regular season, while average free-to-air audiences on Nine grew by 13 per cent.
  • In New Zealand, more than 1.83 million people have tuned in on Sky Sport and Sky Open, while digital viewership on Sky Go and Sky Sport Now grew by more than 19 per cent.
  • In Fiji concurrent viewership on the Walesi App peaked at 395,436 – more than a third of the Fijian population.
  • Super Rugby Pacific became the first domestic rugby competition in the world to achieve a total social media following of 2.5 million, driven by a 25 per cent increase in year-on-year follower growth.
  • More than 70,000 fans played Fantasy Super Rugby Pacific, making more than 4.5 million player trades across the season.
Reference

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Relevance to the thread topic is?
 
W

Wb1234

Immortal
Messages
40,883
The_Wookie said:
OFF-FIELD METRICS - Super Rugby

  • Total match attendance across the competition has increased 6 per cent year-on-year, defying a reduction in total regular season games from 84 to 77.
  • In Australia, Stan Sport has confirmed a 27 per cent increase in average audience across the regular season, while average free-to-air audiences on Nine grew by 13 per cent.
  • In New Zealand, more than 1.83 million people have tuned in on Sky Sport and Sky Open, while digital viewership on Sky Go and Sky Sport Now grew by more than 19 per cent.
  • In Fiji concurrent viewership on the Walesi App peaked at 395,436 – more than a third of the Fijian population.
  • Super Rugby Pacific became the first domestic rugby competition in the world to achieve a total social media following of 2.5 million, driven by a 25 per cent increase in year-on-year follower growth.
  • More than 70,000 fans played Fantasy Super Rugby Pacific, making more than 4.5 million player trades across the season.
Reference

Click to expand...
Nrl is the first rugby comp to achieve those social media metrics

And given they didn’t report most crowds claiming higher crowds is just bs
 
C

colly

Juniors
Messages
1,194
insert.pause said:
DAZN apparently want origin & GF simulcast rights, Nine will have to step up the FTA component if they want to keep them exclusive.
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I think Danz/fox, they pay Now $255m pa. We want over $330m pa. So maybe. Well give them that and they can share it simulcast with Nine FTA and also on payTV Paramount AND Danz. I certifiably think we leaving cash on the table if we don't have two FTA and Danz.
However the FTA can show the other FTA games on their own subscription channel. So $140m Nine and a Ten $85 million from FTA games and ( ie Nines) Paramount. So sell everything to everyone, obviously what makes commercial sense. Ten would love to have a package of two FTA (exclusive while 3 simulcast of Nine on the pay Tv channel. Nine Ten and Danz.
 
W

Wb1234

Immortal
Messages
40,883
colly said:
I think Danz/fox, they pay Now $255m pa. We want over $330m pa. So maybe. Well give them that and they can share it simulcast with Nine FTA and also on payTV Paramount AND Danz. I certifiably think we leaving cash on the table if we don't have two FTA and Danz.
However the FTA can show the other FTA games on their own subscription channel. So $140m Nine and a Ten $85 million from FTA games and ( ie Nines) Paramount. So sell everything to everyone, obviously what makes commercial sense. Ten would love to have a package of two FTA (exclusive while 3 simulcast of Nine on the pay Tv channel. Nine Ten and Danz.
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Fox pay afl 418 million pa

That’s the absolute minimum they should pay but that’s still a poor deal

Should be 450 to 500 millon pa

Esp if they get origin streaming rights plus Monday night footy
 
titoelcolombiano

titoelcolombiano

First Grade
Messages
7,135
The_Wookie said:
OFF-FIELD METRICS - Super Rugby

  • Total match attendance across the competition has increased 6 per cent year-on-year, defying a reduction in total regular season games from 84 to 77.
  • In Australia, Stan Sport has confirmed a 27 per cent increase in average audience across the regular season, while average free-to-air audiences on Nine grew by 13 per cent.
  • In New Zealand, more than 1.83 million people have tuned in on Sky Sport and Sky Open, while digital viewership on Sky Go and Sky Sport Now grew by more than 19 per cent.
  • In Fiji concurrent viewership on the Walesi App peaked at 395,436 – more than a third of the Fijian population.
  • Super Rugby Pacific became the first domestic rugby competition in the world to achieve a total social media following of 2.5 million, driven by a 25 per cent increase in year-on-year follower growth.
  • More than 70,000 fans played Fantasy Super Rugby Pacific, making more than 4.5 million player trades across the season.
Reference

Click to expand...
Super rugby is hardly a domestic comp, during its history it's always involved clubs from at least three countries, sometimes five. And it wasn't the first rugby comp to hit 2.5M followers... a little Rugby comp called the NRL got there way before Super Rugby
 
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C

colly

Juniors
Messages
1,194
The_Wookie said:
Do they really though
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This was interesting- seven according Caroline at the 'age' $170m pa. equals seven financial contribution.. as always it leaves more Q's than answers.

"Seven West Media contributed an extra $20 million per year – from $150 million to $170 million – to retain its weekly three games, along with finals and exclusive rights to the grand final and the Brownlow Medal count.

They were also granted the game’s digital rights. But Foxtel needed some serious bang for its buck, given it was contributing close to 70 per cent of the rights cost."

www.theage.com.au

The true cost of the AFL abandoning free-to-air Saturdays in its $4.5 billion TV deal

Could Gillon McLachlan and his team could have taken less money to give Seven one more game on a Saturday, or at least sacrifice some Foxtel cash for supporters in non-Victorian states?
www.theage.com.au www.theage.com.au
Well I say it's a mystery.. await to see.. therefor if Seven Pays ONLY $170 m pa what does FoxBox pay...? By logic it would have to be $400m pa.. Feb 2026 will tell. They payed overs for sure, if the NRL aren't in the lineup the viability is in definitely Question?
 
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W

Wb1234

Immortal
Messages
40,883
Perth Red said:
Yeh sure. Was that cash and contra your claiming or just cash?
Click to expand...
It wasn’t me that claimed it
Wb1234 said:
“Just two months after AFL fans were shocked to find out it would cost a minimum of $25 a month to watch any live football on a Saturday, Foxtel’s Kayo is preparing to hike its subscription costs again.

While it was announced last year, it wasn’t until round one of the season that many Australians switched on free-to-air broadcaster Network Seven on Saturday night to find a movie rerun playing instead of football.

An advertisement for Kayo Sports promoting their exclusive Fox Footy AFL coverage on Saturdays.
An advertisement for Kayo Sports promoting their exclusive Fox Footy AFL coverage on Saturdays.CREDIT: PAUL ROVERE
Foxtel, less than two months into its new ownership by British streamer DAZN, had made it clear before the start of the 2025 AFL season that the only place to watch the footy on a Saturday would be through a subscription to its streaming platform, Kayo, or for those still paying a premium for a set-top box at home.

But for the average Australian, watching the AFL on a Saturday night is standard appointment viewing, and most do not expect to pay for it. While all games are available on Foxtel, there was an expectation among fans at least one game would be available each day across the weekend.

In Foxtel’s final reported figures before being sold by News Corp and Telstra, it reported 1.5 million paying subscribers for Kayo in September last year.

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On the eve of the season kicking off in March, Kayo’s “basic” tier was renamed “Kayo Premium”, with its price rising to $40 a month (up from $35). Meanwhile, those still on its standard tier, will have to pay $30 from June 3, up from $25.

This is the first year of the blockbuster $4.5 billion contract signed by the AFL, Foxtel and Seven in 2022. The contract will run until 2031; Foxtel pays about $418 million a year to the AFL as part of the deal.

Given the cost of the AFL rights, and rising costs of all of its other sports contracts, Foxtel has had to find ways to make a profit. And a part of the remedy has been to put AFL games behind a paywall on the biggest day of the week for the league.
Foxtel’s exclusive “Super Saturday” coverage was initially in place nationally across the first eight rounds. Now, viewers in other states can watch the Saturday AFL games on Network Seven, but Victorians have no option other than paying for it.

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Games in Western Australia and South Australia on Saturdays are now available for the rest of the season on Seven, while games in New South Wales and Queensland, predominantly NRL states, will be available on free-to-air TV from this week’s round of matches.

In Victoria, where more than half of the AFL teams play, Saturday night footy is locked behind a paywall for the rest of the season.

While Kayo also displays some ads, it relies mostly on subscription revenue to recoup its substantial investments in expensive broadcast rights. A Kayo spokesperson confirmed this was the first price rise to its entry-level tier since it launched in 2018.

“We have worked hard to avoid any changes to our Kayo entry-level tier subscription over the past seven years, but with the growing cost of sports content and the need for continued investment in technology, we have had to make the difficult decision to increase the entry-level price by $5 per month to $30,” the spokesperson said.

Foxtel has a similar arrangement with the NRL, broadcasting “Super Saturday” coverage, with free-to-air broadcaster Nine Network showing games on Thursdays, Fridays and Sundays.

The NRL is taking its broadcast rights from 2028 onwards to market this year, leaving Foxtel with the likelihood of having to pay more to retain its rights package.”


Foxtel pays afl 418 million pa on the new deal according to the article

So the nrl pay tv rights should be more 450 to 550 million on their own given the ratings dominance

Even if nine stick to 130 millon pa, and sky nz 32 million, a total of 600 million should be easy and potentially 650 million

In terms of pricing kayo seems to average 35 a month and the full Foxtel package over 100 a month

With Fox paying AFL 418 million pa, seven around 170 millon then indeed the afl tv deal is 590 million at best
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