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Yes, but only because there's a Toyota dealership everywhere. Toyota doesn't need to spend more to outcompete car brands that are do not have a dealership in a regional town (with a regional broadcast), whereas the 5 major media markets have car dealerships of every brand in the cities.
I got it wrong mate. I'll admit to that.
You say you know the Kayo subscriber survey data that shows the subscribers that are driven by AFL, NRL or both.
I've had it told to me in person, in the course of my job, that Kayo considers NRL and AFL subscriber base to be worth roughly about equally as much to it. It's hearsay, I understand, so you don't have to believe me. Which is only just common sense. Both are roughly equally as popular TV sports as each other.
You're the one that said you work with the census data. I took those photos before you wrote your contraction.
Because it's owned by Channel 7. It's biased.I want to ask you a question …why is the Perth newspaper so shit scared about the new Rugby League team that they now refuse to mention it ? Imagine if we did that in Sydney to the Giants ..how much you lot would be crying
So it's second hand information from a person who got it from an unnamed source.
The West Australian are owned by Seven so they have a vested interest in promoting AFL.
This is the first thing you've gotten correct.
The print media is very traditional and doesn't allocate space to sports it considers as niche in its target market. The AFL pays for guaranteed coverage in The Daily Telegraph for instance. If the NRL want coverage in the West Australian, PVL will need to open his chequebook.
And Kayo has far greater penetration among AFL fans in Melbourne than outside Melbourne, because non-Victorian teams get all their games broadcast in their local market on Channel 7.
This isn't exactly right. The corporate culture of The West Australian being owned by Channel 7 is very pro-AFL. The corporate culture of News Limited, despite what either NRL or AFL people will tell you one way or another (like people arguing over which of NRL or AFL appears earlier on a drop down menu of news.com.au, like come on, this does not make more than the tiniest of differences), is pretty balanced between the two sports.
Nothing to do with being niche. It's pure pettiness. Last year Origin had 190,000 people watching in Perth and the next day they had an article saying that the Fremantle game was the real State of Origin.
Nobody reads it anymore anyway. Won’t be surprised if Southern Cross offload it, it’s a bit isolated among their other media assets.
