I'd send you pictures of my Storm jerseys and membership cards but I actually can't be bothered.
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I'd send you pictures of my Storm jerseys and membership cards but I actually can't be bothered.
This doesn't make our understandings contradictory! From memory I think what I heard was that AFL and NRL both drive new subscribers identically - a FTA viewer newly signing up for Kayo. Kayo clearly already has greater existing penetration from the nature of earlier TV deals and viewer habits of turning to Kayo instead of FTA.
IF that's true - we'll see in future media releases - but if it is identical, the maths means that AFL has been unable to close the gap and the NRL will continue to remain the bigger driver of Kayo subscriptions.
Yep. Despite being accused of being an "AFL troll" it's obvious that the NRL operates in many ways better than the AFL does. How it understands the viewer habits of its audience to get it more willing and engaged to pay for streaming services in an ongoing matter obviously one of them. The participation boom of OzTag/Touch (I keep going on about this because it genuinely is the most fun of any sport I've ever signed up to play) another.
Lions matches get sub 50k in Brisbane. Swans the same in Sydney.
Both have convinced enough Sydney and Brisbane locals - many of whom grew up in the same city where membership culture was not a thing - to have 75,000 members each worth millions to each club all the same. These raw numbers on TV are not the only thing that matters. A willingness of Sydney and Brisbane residents to hand over their money via membership - of which there are plenty of residents with an extreme willingness to hand over lots of money - also matters too.
Of course it isn't true. His claims have been blown out continuously. Comeinpies is a larping fumbler with zero insight or data on anything
LMAO at memberships. Do you agree that the new Tasmanian club is ranked sixth for memberships in the world?
I'm guessing Tasmania get vastly less membership revenue despite a bigger headline number than Swans and Lions.
OK, so memberships are so in demand that the clubs can charge enough to bring in HUGE revenue. But that demand doesn't translate to people watching on TV? Make it make sense lol
Because they don’t exist.
Club members are far more likely to watch their team on STV rather than FTA, especially since the Super Saturday broadcast deal changes. More casual fans watch on FTA.
For whatever reason there will be people in Sydney and Brisbane who might want to go to an AFL game but have no interest in watching it on TV, while there are lots of people in those two cities who like NRL watching it on TV but don't go it live, which is understandable given they are two different products live and on TV. NRL is a far better TV product. But Lions and Swans fans are inner city residents who are more likely to live in an area that makes transport to the stadium easier. It's not easy to get to all Sydney venues, especially if you want to support the away team. I never went to Penrith once for example, for NRL or just general life, in the time that I lived in Sydney. There are Swans/Roosters fans (they exist, I used to work with one) who follow Roosters on TV away in Penrith when they are playing away on Penrith rather than make the 2 hour long round trip. Whereas that same person might literally walk to the SCG to watch the Swans the following night.
What casual fans? I just told you it's sub 50k and I'm being generous there.
"For whatever reason" LMAO. It's cause people in NSW/QLD don't like the fumble.
But then why are Swans and Lions attendance numbers very decent?
Tell me why, for all the Lions and Swans successes over the last nearly three decades, it hasn't translated to larger viewing audiences in their home states. You're the "data analyst" so surely you can draw something from it.
Just because you wear your hatred of AFL like a badge of honour, this doesn't mean everyone in two states feels the same. Sure, it's nowhere near the size of the NRL but there are dedicated fanbases in Sydney and Brisbane.
Is that FTA figures or Kayo figures, or both?
