Next TV deal discussion 2028 -

[Chief_Chujo]

Just because you wear your hatred of AFL like a badge of honour, this doesn't mean everyone in two states feels the same. Sure, it's nowhere near the size of the NRL but there are dedicated fanbases in Sydney and Brisbane.

I'm not denying that. 50k is a dedicated fanbase. But cumonpies claimed there was a venn diagram of millions that support both codes. Nothing backs that up

 

[Chief_Chujo]

It's a random figure he pulled out of his backside.

The Swans rated 71k on Channel 7 in Sydney metro for their Opening Round game against Carlton.

Kayo/Foxtel ratings are no longer publicly reported.

Can you give me an average over the last decade fumbler?

 

[insert.pause]

He was being generous with 50k. Lions rated 36k on fta in Brisbane yesterday afternoon. The nrl rated 109k in Brisbane yesterday afternoon for a game between 2 Sydney teams. Maybe if they win the next 10 premierships they might get to 50k on fta in Brisbane?

 

[Chief_Chujo]

Is that FTA figures or Kayo figures, or both?

What? You think subscription is doing the heavy lifting when every Swans and lions game is shown on FTA in their home states.

 

[comeinpeace]

Tell me why, for all the Lions and Swans successes over the last nearly three decades, it hasn't translated to larger viewing audiences in their home states. You're the "data analyst" so surely you can draw something from it.

But why do the AFL care? Revenue is up, participation is up in Sydney and Brisbane over the course of those two teams's existence. People watching on TV is only a means to an end to make it more likely that revenue and participation will be up within the city. The AFL's mission isn't to have all 27 million people in Australia be passionate supporters of the game. It's to encourage participation and keep the history and health of the code alive. Revenue helps both more than just the smaller revenue of TV viewers.

For all the Storm's good attendances and success, grassroots in Victoria is no better than what it was in 1998. AFL is doing a lot better in Brisbane than it was in 1998.

 

[mcs]

What? You think subscription is doing the heavy lifting when every Swans and lions game is shown on FTA in their home states.

No need to be an asshat in your response. It was a genuine question because it wasn't clear to me, hence why I asked it.

Fair dinkum.

 

[Chief_Chujo]

But why do the AFL care? Revenue is up, participation is up in Sydney and Brisbane over the course of those two teams's existence. People watching on TV is only a means to an end to make it more likely that revenue and participation will be up within the city. The AFL's mission isn't to have all 27 million people in Australia be passionate supporters of the game. It's to encourage participation and keep the history and health of the code alive. Revenue helps both more than just the smaller revenue of TV viewers.

Are you dumb? People watching on TV is what funds the games.

 

[comeinpeace]

I'm not denying that. 50k is a dedicated fanbase. But cumonpies claimed there was a venn diagram of millions that support both codes. Nothing backs that up

Most of the people who are Swans and Storm fans still follow the primary code in their home city.

And the people that live on and around the divide between the two sports in regional NSW in places like Wagga and generational Canberra families still have a liking to both sports. There are people who go to both Raiders and Giants games in Canberra, believe it or not, because they like going to live sport generally in their city and there's f**k all other entertainment options in boring Canberra.

There are also people in places like Darwin, which is a balanced NRL/AFL city. Traditionally AFL, but these days more 50/50 as Darwin's 21st century population growth comes from NSW/QLD, especially with defence being a big reason why people move to Darwin. If I lived in Darwin, God forbid I ever have to suffer that indignity, I'd go to both the NRL and AFL games that are played there. I'm sure many of its current residents actually do.

 

[Chief_Chujo]

No need to be an asshat in your response. It was a genuine question because it wasn't clear to me, hence why I asked it.

Fair dinkum.

Never seen you post before and we have a bunch of fumblers in the thread. So apologies if you are a genuine league fan.

 

[Chief_Chujo]

Most of the people who are Swans and Storm fans still follow the primary code in their home city.

And the people that live on and around the divide between the two sports in regional NSW in places like Wagga and generational Canberra families still have a liking to both sports. There are people who go to both Raiders and Giants games in Canberra, believe it or not, because they like going to live sport generally in their city and there's f**k all other entertainment options in boring Canberra.

There are also people in places like Darwin, which is a balanced NRL/AFL city. Traditionally AFL, but these days more 50/50 as Darwin's 21st century population growth comes from NSW/QLD, especially with defence being a big reason why people move to Darwin. If I lived in Darwin, God forbid I ever have to suffer that indignity, I'd go to both the NRL and AFL games that are played there. I'm sure many of its current residents actually do.

You are actually geniused

 

[mcs]

Never seen you post before and we have a bunch of fumblers in the thread. So apologies if you are a genuine league fan.

Attitude was not appreciated at all. There was zero need for it, and if that is how you engage, no wonder people find you frustrating.

I follow both codes thankyou very much, but was hoping to read some interesting analysis here. But it appears that is not likely lol, just petty bunfights.

 

[storm1999]

People watching on TV is what funds the games.

Actually for the AFL, broadcast and media deals makes up only around one third of total revenue.

The rest is made up by membership and match day receipts, corporate partnerships and commercial sponsorships, stadium deals, merchandising and events.

 

[comeinpeace]

Are you dumb? People watching on TV is what funds the games.

You can literally look at the AFL and NRL revenue amounts mate.

AFL $1.2 billion, NRL $850 million.

And lots of AFL revenue goes to the club, not head office, like most membership and ticketing. Many AFL clubs make $50 million a season alone via this method.

 

[storm1999]

And lots of AFL revenue goes to the club, not head office, like most membership and ticketing. Many AFL clubs make $50 million a season alone via this method.

It's probably hard for a lot of NRL fans to fathom that Collingwood averages a crowd of 65,000 to home games. This brings in some serious coin.

 

[comeinpeace]

It's probably hard for a lot of NRL fans to fathom that Collingwood averages a crowd of 65,000 to home games. This brings in some serious coin.

Yep. And within that 65,000 includes the aforementioned $10,000 corporate packages, who just to access that game alone are paying hundreds on average per game, rather than $30 or $40 for a normal ticket. Of course, it costs money to service these corporate people - someone who hand you drinks while you sit in your corporate box. But the profit margins are still bigger.

Before NRL fans accuse me again of being a troll, I'm not saying that the AFL being richer makes it better. Just more capable of using that revenue to subsidise Giants and Suns, which is wasted money, we can all agree. And we don't all like the idea of money. League is working class, for the people, authentic. That's what I love about the sport. Whenever my boss game me a free ticket to a corporate seat in the AFL because a client didn't claim it, I didn't enjoy myself. It was stuffy, and I enjoy the atmosphere of a fan next to me abusing the ref or the umpire than the corporate schmoozing of the row in front of me. It's why I took to NRL despite not growing up with it - I actually enjoy the culture around the game more.

 

[Chief_Chujo]

Attitude was not appreciated at all. There was zero need for it, and if that is how you engage, no wonder people find you frustrating.

I follow both codes thankyou very much, but was hoping to read some interesting analysis here. But it appears that is not likely lol, just petty bunfights.

Ahh you're just a crying fumbler. Cry some more.

Actually for the AFL, broadcast and media deals makes up only around one third of total revenue.

The rest is made up by membership and match day receipts, corporate partnerships and commercial sponsorships, stadium deals, merchandising and events.

FMD you guys just lie non stop. The media deal is now a third of revenue LMAO

 

[Mother Nature's Son]

thankyou very much

 

[storm1999]

The media deal is now a third of revenue LMAO

Okay, its probably closer to 50% for the AFL. But for the NRL its up around 75%.

It's a simple fact that the AFL earns a lot more non-broadcast revenue than the NRL due to its higher attendances and wider cultural engagement.

 

[storm1999]

Ahh you're just a crying fumbler.

Everyone that doesn't openly despise and disparage AFL here is labelled a "fumbler" and a "troll". How pathetic.

 

[Mother Nature's Son]

WTF, three fumblers on board, what is going on ??? All over here to tell us how well they`re doing. Very odd.