How Murdoch adopted cyber bullying to get rid of NRL chief negotiator
(Op-ed) Big News Network.com Tuesday 20th October, 2015
SYDNEY, Australia - If Rupert Murdoch's News Corporation is correct in its pronouncements that NRL chief Dave Smith has been forced out of his job over the 'failed' TV rights deal, then it is possibly the worst case of cyber bullying Australia has seen.
Hailed as a masterstroke, when Smith unveiled the $925 million free-to-air TV rights deal in August, Smith within days came under an extraordinary attack by News Corp newspapers, its associated websites and social media networks, an attack which coincided with the arrival in Australia of Murdoch, his CEO Robert Thomson and other board members.
Within days Murdoch and Thomson hastily put together a broadcast rights deal with the AFL worth an estimated $2.508 billion. There was no doubt the publicity around that deal was aimed to embarrass the NRL and diminish Smith's standing. News Corp at that point began an unrelenting campaign for Smith to be removed as the NRL CEO. Every conceivable problem the NRL incurred from that point was highlighted and Smith was blamed.
And on Tuesday Smith, according to several News Corp articles "fell on his sword."
Smith said the decision to go was his, in other words he wasn't pushed. There is little likelihood however that given a fair go Smith would have stayed at the helm. But with the overpowering might of the most dominant media group in Australia baying for your blood, there is only so much a person can take.
The Murdoch family directly and through News Corp own two thirds of daily newspapers sold in Australia. It has part shares in Australian Associated Press, Sky News Australia, Foxtel, Fox Sports, Fox Sports News, countless suburban newspapers in most states, the most successful FM radio network in the country, 14.9% of the Ten Network etc., etc.,
Prime Minister Malcolm Turnbull wants to relax media laws which will allow the Murdoch family to buy up more, explaining the Internet has changed the landscape and traditional players such as Murdoch and Fairfax now face more competition, from websites like Crikey and The Guardian.
Crikey has 15,000 subscribers, The Guardian has none, as it is a free product. Mr Turnbull overlooks the most dominant online media sites in the country are owned by News Corp:
www.news.com.au,
www.theaustralian,
www.dailytelegraph.com.au,
www.perthnow.com.au,
www.couriermail.com.au. All of these sites, backed by the group's newspapers and Fox Sports, and an extensive network of social media sites affiliated with these outlets have been used to orchestrate a cyber bullying campaign to remove the NRL CEO, its chief negotiator of broadcast rights.
Regulators in Australia are about to, probably this week, allow Foxtel, 50% owned by Murdoch interests, to take a 14.9% interest in the Ten Network, notwithstanding Lachlan Murdoch's 8%-plus holding and his association with other major shareholders including close mate James Packer.
The regulator is likely to rule competition will not be affected, even after taking into consideration the power of the Murdoch family when it comes to negotiating broadcast rights, never more publicly put on show than this week.
It has just removed, it claims, the chief negotiator of the broadcast rights of the NRL, weakening the NRL's bargaining position.
How this can be deemed in Australia's interest is beyond comprehension.
The Federal government has made no secret of the fact that it wants to change media laws in line with what the majority of the current players want. Other industries are not afforded this luxury, to determine their own legislation.
It is about time the government forewent pandering to powerful media interests, and started enacting media legislation that is in the interests of all Australians.
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Source: Big News Network)