Sponsorship
This article is interesting re what a brand is worth. The All Blacks are in dispute with their front-of-jersey sponsor for breaching their contract. They have repudiated their contract
3 years into a 6 year deal.
"New Zealand Rugby is disappointed that INEOS has breached its sponsorship agreement," NZR said in a statement on Tuesday.
"Most recently, it failed to pay the first instalment of the 2025 sponsorship fee, confirming its decision to exit our six-year agreement.
"Having learned of INEOS' decision to walk away three years early, we have moved to protect the interests of New Zealand Rugby and the wider game. We have been left with no option but to launch legal proceedings to protect our commercial position."
INEOS responded by saying they had hoped for a "sensible agreement with the All Blacks" after being impacted by significant business challenges including high energy costs and extreme carbon taxes.
"INEOS has greatly valued our sponsorship of New Zealand Rugby, having contributed over
$30 million to the teams in recent years," the company said in a statement.
New Zealand Rugby (NZR) has launched legal action against former sponsor INEOS for alleged breach of contract, saying the global chemicals producer had walked away from a six-year deal three years early.
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