They will be guided by money. They always are long term. Virtue signalling is a just a marketing ploy. If it proves unsuccessful they will drop it and go another way.
Alec Baldwin still seems to think Hollywood exists to teach us all what reality is. It's not what we see when we go outside, reality is what we see at the movies:
“That vacuum is filled by the film industry, not just the independent film industry, not just the documentary film industry, which are very important around the world, but by narrative films as well, where the filmmakers and the buyers, the studios and the networks and the streamers are willing to go that way, and they’re willing to try to make films that are not only entertaining but informative as well.
“So I think right now is probably one of the most significant times in our history, and this is filling the gaps.
“Now is probably one of the most important times in our history for us to make films that will teach people about what reality is around the world.”