http://m.dragons.com.au/news-display/87458
Edited version:
The St George Illawarra Dragons today announce a strategic initiative with the NRL that will stamp key Dragons games as some of the biggest events of the season.
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In the same way the Dragons helped transform the annual ANZAC Day match, the Club is working with the NRL to build annual events in a Right Game, Right Venue strategy, creating an exciting atmosphere for Members and fans and strengthening the Club for the future.
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Members will have a range of flexible ticketing packages to choose from, across the Dragons 12 home games, and will also have access to reciprocal ticketing entitlements at selected away games, against major Sydney teams.
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The initiative will see the Dragons commit to playing play four of their twelve home games (including the existing ANZAC Day game) annually at Sydneys major stadiums, Allianz, the SCG and ANZ, over the next four years.
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The Dragons will retain eight home games per season at the traditional venues of WIN Jubilee Oval and WIN Stadium.
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As part of the plan the NRL and the Dragons are looking to establish an annual Heritage Round clash with the Rabbitohs at the SCG as well as the opportunity to create marquee events around matches involving clubs such as Canterbury Bankstown, Wests Tigers, Parramatta Eels and the Sydney Roosters, who are already committed to these venues.
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The strategy will be underpinned by the commercial investment of the major venues and a commitment from the NRL to work closely with the Clubs and Venues to create annual marquee events.
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If we are going to grow Membership and attendances we are going to require additional capacity, and the NSW State Government has made it clear that it will only invest in major venues, moving forward.
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We will always be committed to our region and our traditions, however we also want all our Members and fans to be able to see the biggest games of the year, and to receive increased benefits.
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This decision has been based on a platform for economic enhancement and growth capability, leading to long term financial sustainability.
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National Rugby League Chief Executive Dave Smith said the Dragons were taking the opportunity to grow and to ensure the Club remained strong in the future:
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They have really thought this through and it is a smart move.
*
Any change will take some adjustment but they have a clear aim to build a big match atmosphere around the key matches and that is what we all need to work towards.
*
At the same time there remains a strong commitment to their traditional venues.
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Edited version:
The St George Illawarra Dragons today announce a strategic initiative with the NRL that will stamp key Dragons games as some of the biggest events of the season.
*
In the same way the Dragons helped transform the annual ANZAC Day match, the Club is working with the NRL to build annual events in a Right Game, Right Venue strategy, creating an exciting atmosphere for Members and fans and strengthening the Club for the future.
*
Members will have a range of flexible ticketing packages to choose from, across the Dragons 12 home games, and will also have access to reciprocal ticketing entitlements at selected away games, against major Sydney teams.
*
The initiative will see the Dragons commit to playing play four of their twelve home games (including the existing ANZAC Day game) annually at Sydneys major stadiums, Allianz, the SCG and ANZ, over the next four years.
*
The Dragons will retain eight home games per season at the traditional venues of WIN Jubilee Oval and WIN Stadium.
*
As part of the plan the NRL and the Dragons are looking to establish an annual Heritage Round clash with the Rabbitohs at the SCG as well as the opportunity to create marquee events around matches involving clubs such as Canterbury Bankstown, Wests Tigers, Parramatta Eels and the Sydney Roosters, who are already committed to these venues.
*
The strategy will be underpinned by the commercial investment of the major venues and a commitment from the NRL to work closely with the Clubs and Venues to create annual marquee events.
*
If we are going to grow Membership and attendances we are going to require additional capacity, and the NSW State Government has made it clear that it will only invest in major venues, moving forward.
*
We will always be committed to our region and our traditions, however we also want all our Members and fans to be able to see the biggest games of the year, and to receive increased benefits.
*
This decision has been based on a platform for economic enhancement and growth capability, leading to long term financial sustainability.
*
National Rugby League Chief Executive Dave Smith said the Dragons were taking the opportunity to grow and to ensure the Club remained strong in the future:
*
They have really thought this through and it is a smart move.
*
Any change will take some adjustment but they have a clear aim to build a big match atmosphere around the key matches and that is what we all need to work towards.
*
At the same time there remains a strong commitment to their traditional venues.
*
