Why should we. Our sport is called rugby league. Their sport is called rugby union. Why should they own exclusive use of the word rugby?
Why should we? - To distance ourselves from the other 'Rugby"
- To give us our own unique identity
- To avoid confusing developing markets
What we have in fact is two games called RUGBY, one is administered by a LEAGUE of affiliates and the other by a UNION of affiliates.
It is making a rod for our back to educate people on the differences. Get a new name and remove this impediment to growth. The threads on this site are full of people moaning that League is held back because new markets have seen the other 'Rugby" and think we are more of the same.
Call ourselves 'League Football' or '13 Ball' or whatever, after all we started out as ' Northern Union' so name change is not unprecedented. My preference is "FULL ON FOOTY" league.