danmiles73
Juniors
- Messages
- 246
The Senate report handed down yesterday on the viability of an 18th AFL team made some interesting comments on the relative strengths of Australian Rules and rugby league in Sydney (and Brisbane).
The full report can be found here: http://www.aph.gov.au/SEnate/committee/rrat_ctte/afl_tasmania/report/index.htm
Here are some excerpts that interested me:
The full report can be found here: http://www.aph.gov.au/SEnate/committee/rrat_ctte/afl_tasmania/report/index.htm
Here are some excerpts that interested me:
2.48 There was doubt, though, about the possibility of an Australian Rules team
ever attracting enough interest in Western Sydney for it to be viable. At present, the
vast majority people living in Western Sydney have little interest in the code or the
AFL competition. Mr Martin Flanagan argued:
Even in Brisbane, which had more of a pre-existing Australian football
culture than New South Wales and one of the greatest sides in the history of
the game within the past 10 years, ironically, crowds have dropped away
enormously. So these are very fragile markets. If Tasmania is set up, it is a
safe bet, whereas Western Sydney is a gamble.41
2.49 Mr Biggs warned that the significant cultural aspect of football makes it a
much more difficult product to sell in new markets:
...the AFL has to operate on business lines and clearly that means growth
and searching for new markets, but you cannot sell a sport and a culture like
you can sell a commercial product. Most commercial products, given a
reasonable, well-funded marketing campaign, can probably be delivered
into most markets. That is not the case with sport, which relies heavily on
culture.42
2.50 He indicated that while the AFL had successfully spread modified Australian
Rules football (Auskick) into schools, efforts to establish a NSW state league in
Sydney or provide the AFL with home-grown players had failed.43 He said:
Why have those two key objectives failed? For one very simple reason:
Australian Football could not break into the culture.44
2.51 Mr Biggs later added:
...a lot of kids play soccer and Auskick. It is what they choose to play once
they get to the end of primary school years that really counts.45
2.62 There must be concern, however, that primary school-aged children
participating in modified Australia Rules via school programs will not necessarily
translate into meaningful support for the code. Even in general terms, caution should
be exercised when drawing parallels between participation in a sport and the
likelihood of people going to see that sport live at an elite level or watching matches
on television.