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What its a lesson in is targeting your resources wisely. There'd be no point pouring money into Perth's Western suburbs or freo for example, very much ruggers and AFL territory and wont change. Targeting the ever growing new outer suburbs where your working class and interstate migrants are is the wise move for Perth. As these areas have grown we have seen clubs starting to thrive there like Ellenbrook, Alkimos and Mandurah. Freo have moved to the new development area of Treeby which is 20km from Freo.
