Got to love a Rothfield the game is dying story.
Rugby league’s showpiece event, State of Origin, is slowly dying.
Channel Nine TV ratings show a startling 680,000 viewers have disappeared in the last two years after yet another predictable Queensland series victory. The massive 16.5 per cent slump has been put down to a combination of reasons
A breakdown of the ratings show capital city figures remain steady with most viewers turning off in regional audiences across the country.
Although with Sydney audiences, figures were down more than 200,000 for game two compared to two years ago.
Channel Nine still expects the Origin series will provide two of the top-five rating shows on Australian television this year. Their revenue figures are also up 12 per cent on last year.
It is the potential long-term damage to future broadcast-deal negotiations and advertising sales that is the major concern for both the NRL and the network.
Especially as the figures quoted are for live games and not dead-rubbers.
NRL CEO Todd Greenberg is publicly remaining upbeat and said State of Origin I was the highest rating match for five years in the five-city metro market.
“Naturally there is more interest in Sydney when the team is winning but Origin is still the biggest sporting event in Australia,” Greenberg said.
State of Origin was born in 1980 because every year NSW completely dominated the Maroons and interstate football became too boring. Now we have an identical scenario but the other way around.
In the Suncorp Stadium press box last Wednesday week I turned to my colleague Dean Ritchie late in the second-half and said: “This has become boring.”
Same old, same old.
http://www.dailytelegraph.com.au/sp...p/news-story/b1e7afa70b9b881d68ec7b78ad7f73c1