Time will tell, but expansion is a huge issue for the NRL and getting it wrong will hobble the NRL against its main competitor as has been the case over the last 20 years or so.
Club teams are the bread and butter of most sports in our country. On the back of long term development and having first division teams in the non-traditional States for the AFL they have been slowly been able to increase their footprint not only in actual teams, but fans/supporters, juniors(enough so as they have players in their teams that are actually outpost State born and bread players) increased positive media presence(free advertising) corporate support and of course overall revenue base right across the board.
In the same time the NRL has what, finally started to receive close to it worth revenue wise, but very little growth in most other areas compared to the AFL, who set the bar. Sure with Touch Footy and Oz Tag, the figures have ballooned participation wise, but where is the large growth that the AFL have enjoyed in the Eastern States for the NRL in our own home States let alone theirs? Some modest growth sure, but hardly enough to get to excited about.
Expansion is the best way to increase the pie right across the board, so like I said to do very little or get it wrong is a huge negative for any sport. Expansion is vital to the NRL, but we need to get it 100% right. Getting the WA Gov on side and actually helping the NRL with its growth and expansionist ideal is mandatory, not waving the white flag and running away from the fight.